Marketing Highlights for Fall 2007

• New Courses
  MKT 115 Creativity in Business
  Course explores the nature and role of creativity in organizations using theories and methods of creative thinking linking creativity and innovation. Topics include techniques, simulations, and case studies to develop the creative process. Students will design a "tool box" with which creativity can be managed to promote innovation and enhance organizational effectiveness, along with individual creativity.
  
  MKT 260 Advanced Events Planning
  Course focuses on the skills necessary to design, implement, and manage spectacular special events, either as stand-alone or within the context of other meetings. Topics include the planning and marketing of special events from concept to conclusion, including catering and menu design, selecting distinctive venues and entertainment (e.g., celebrities and nationally recognized speakers such as former political leaders), and working with outside vendors to incorporate sound and special effects (lasers, pyrotechnics, etc.).
  
  MKT 262 Meeting and Convention Planning
  Course provides the basic tools to successfully plan and manage local, national, and international meetings and conferences. Course information assists the student in understanding the basic competencies tested in the ISES Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) examinations.
• New and Improved
  MKT 265 Internet Marketing
  
  MKT 266 New Media and Technology in Marketing
  

• Professional Selling

MKT 161 Principles of Professional Selling
MKT 261 Advanced Professional Selling


• e-Business

MGT 160 Small Business
MKT 165 e-Business

Let's Get Real

The business curriculum at Oakton Community College offers a variety of courses that simulate the real business environment.

Sue Cisco, chair of the Marketing and Management Program stated, “It is our goal not only to teach the theory but also the application, students are learning from professionals in the field, classroom exercises recreate what will be expected in a real business environment.”

MKT 161 Principles of Professional Selling develops students’ perfect sales presentation skills through role-playing and videotaping.

MKT 215 Intro to Advertising is a class in which students are assigned real clients and create successful advertising campaigns while learning the function of an ad agency.

Other classes, such as MKT 131 Principles of Marketing, guide students through the development of a marketing plan.

“What you learn in the classroom each evening can be put into practice the very next day," cites Cisco. "These classes also create great portfolio examples when looking for a promotion or new job."
For more information call Sue Cisco at 847- 635-1872. Start Here… Go anywhere…