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Marketing Highlights for Fall 2007
- New
Certificates
Nonprofit
Advancement Certificate
Customer Service
RFD
- Featured
Courses
MKT 165 e-Business
Course studies various aspects of e-Business. Content includes decisions such as product selection, distribution, pricing, shipping, warranty, insurance, legal issues, privacy and infrastructure of doing business on line. Students develop business plan for e-Commerce operation.
MKT 253 Crisis and Issue Management
Course introduces crisis management from a public relations perspective. Content includes examination of the types of crises encountered; potential impact on the organization and its stakeholders; and strategies for prevention, management and recovery. Recommended: MKT 240.
Career
Action Series for Marketing are accelerated courses allowing
students to complete a series of classes by committing
to one night a week:
- Professional
Selling
MKT 161
Principles of Professional Selling
MKT 261 Advanced Professional
Selling
- e-Business
MKT 165
e-Business
MKT 265 Internet Marketing
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Let's
Get Real
The
business curriculum at Oakton Community College offers
a variety of courses that simulate the real business
environment.
Sue Cisco, chair of the Marketing and Management Program
stated, “It is our goal not only to teach
the theory but also the application, students are learning
from professionals in the field, classroom exercises
recreate what will be expected in a real business environment.”
MKT 161 Principles
of Professional Selling develops students’
perfect sales presentation skills through role-playing
and videotaping.
MKT
215 Intro to Advertising is a
class in which students are assigned real clients and
create successful advertising campaigns while learning
the function of an ad agency.
Other
classes, such as MKT
131 Principles of Marketing, guide
students through the development of a marketing plan.
“What
you learn in the classroom each evening can be put into
practice the very next day," cites Cisco.
"These classes also create great portfolio
examples when looking for a promotion or new job."
For more information call Sue Cisco at 847- 635-1872.
Start Here… Go anywhere… |
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New
Certificate in Nonprofit Advancement
(21 Credit Hours)
Oakton
now offers a cost effective, time saving
way to move your nonprofit career ahead.
Required courses cover nonprofit marketing,
fundraising and grant writing, law and government
relations in just 15 credit hours. Add six
credit hours of electives from marketing
or management courses, and complete the
certificate in 18 months or less! |
Nonprofit
Job Outlook: Hot and Sunny
Nonprofit
organizations are seeking qualified marketing,
fundraising and business management professionals
to help raise money, increase visibility and manage
resources. Buff up your resume with these fall
courses:
| MKT134 Fundraising and Grant Writing |
(starts 10/30) |
| MKT135 Nonprofit Law, Policy and Government Relations |
(starts 10/18) |
| MGT118 Effective Management Communications |
(starts 09/17) |
Credits
count toward a 21-credit certificate in Nonprofit
Advancement. |
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Students
with 12 + semester hours and a GPA of 2.5 or higher in marketing
may apply for an internship. For information, visit Internship
Page or contact Sue Cisco, Chair of Marketing Management
Program at 847-635-1872 or scisco@oakton.edu. |
