Marketing Banner
     
WELCOME
  MKT Program Home Page
  Contact MKT Program
INFORMATION
  Frequently Asked Questions
  Instructors
  Links and Resources
COURSES
 

Marketing Curriculm

  Courses Descriptions
  Course Syllabi
DEGREES AND CERTIFICATES
  AS in Applied Science Degree
  Customer Service Certificate
  Marketing Management
  Business Marketing Certificate
  Marketing Communications
  Sales Management Certificate
  Professional Selling Skills
  Small Business Marketing
  e-Business Certificate
  Public Relations Certificate
  Nonprofit Advancement
 

main image on marketing index page

 

Marketing Highlights for Fall 2007

  • New Certificates
    Nonprofit Advancement Certificate
    Customer Service
    RFD
  • Featured Courses
    MKT 165 e-Business
    Course studies various aspects of e-Business. Content includes decisions such as product selection, distribution, pricing, shipping, warranty, insurance, legal issues, privacy and infrastructure of doing business on line. Students develop business plan for e-Commerce operation.

    MKT 253 Crisis and Issue Management
    Course introduces crisis management from a public relations perspective. Content includes examination of the types of crises encountered; potential impact on the organization and its stakeholders; and strategies for prevention, management and recovery. Recommended: MKT 240.
Career Action Series for Marketing are accelerated courses allowing students to complete a series of classes by committing to one night a week:
  • Professional Selling

  • MKT 161 Principles of Professional Selling
    MKT 261 Advanced Professional Selling


  • e-Business

  • MKT 165 e-Business
    MKT 265 Internet Marketing

Let's Get Real

The business curriculum at Oakton Community College offers a variety of courses that simulate the real business environment.

Sue Cisco, chair of the Marketing and Management Program stated, “It is our goal not only to teach the theory but also the application, students are learning from professionals in the field, classroom exercises recreate what will be expected in a real business environment.”

MKT 161 Principles of Professional Selling develops students’ perfect sales presentation skills through role-playing and videotaping.

MKT 215 Intro to Advertising is a class in which students are assigned real clients and create successful advertising campaigns while learning the function of an ad agency.

Other classes, such as MKT 131 Principles of Marketing, guide students through the development of a marketing plan.

“What you learn in the classroom each evening can be put into practice the very next day," cites Cisco. "These classes also create great portfolio examples when looking for a promotion or new job."
For more information call Sue Cisco at 847- 635-1872. Start Here… Go anywhere…

 

New Certificate in Nonprofit Advancement
(21 Credit Hours)

Oakton now offers a cost effective, time saving way to move your nonprofit career ahead. Required courses cover nonprofit marketing, fundraising and grant writing, law and government relations in just 15 credit hours. Add six credit hours of electives from marketing or management courses, and complete the certificate in 18 months or less!

Nonprofit Job Outlook: Hot and Sunny

Nonprofit organizations are seeking qualified marketing, fundraising and business management professionals to help raise money, increase visibility and manage resources. Buff up your resume with these fall courses:
MKT134 Fundraising and Grant Writing (starts 10/30)
MKT135 Nonprofit Law, Policy and Government Relations (starts 10/18)
MGT118 Effective Management Communications (starts 09/17)
Credits count toward a 21-credit certificate in Nonprofit Advancement.
Students with 12 + semester hours and a GPA of 2.5 or higher in marketing may apply for an internship. For information, visit Internship Page or contact Sue Cisco, Chair of Marketing Management Program at 847-635-1872 or scisco@oakton.edu.
 

Please direct questions or comments about the Marketing Program pages to Susan Laga-Cisco, scisco@oakton.edu.
Prospective Students | Current Students | Community | Continuing Education | Corporate Training | Faculty & Staff
Oakton Home | Search | Online Services

General information about Oakton and this web site: Contact Oakton.
Page design by Oxana Malevanaia.
Last update: August 24, 2007

Oakton / Link to Home Business at Oakton link to oakton home Registration