Marketing Management, Associate in Applied Science

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Marketing Management - Associate in Applied Science Degree
60 Semester Credit Hours; Curriculum: 0265
Chair: Tracy Fulce, 847-376-7803 or tfulce@oakton.edu
General Education Requirements:	Credit Hours
Area A — Communications EGL 101	3
One course from: EGL 102, EGL 111, EGL 212, SPE 103 (SPE 103 recommended)	3
Area B — Mathematics One course from Area B (Mathematics) or Area C (Science) (MAT 111 recommended)	0-3
Area C — Science One course from Area B (Mathematics) or Area C (Science)	0-3
Area D — Social and Behavioral Sciences One course from a social or behavioral science discipline	3
Area E — Humanities/Fine Arts One course from a humanities or fine arts discipline	3
Area F — Contemporary Global Studies* *Students may take a Contemporary Global Studies course that satisfies both Area F and another Area requirement.	0-3
Other General Education credits Additional credits from Areas B, C, D, E or F if needed to meet 18 credit hour minimum
Total General Education Requirements:	18

Major Requirements:
MKT 131 Principles of Marketing	3
MKT 230 Consumer Behavior	3
MKT 248 Marketing Management	3
MKT 251 Marketing Practicum	3
MKT 270 Integrated Marketing Communications	3
MGT 118 Effective Management Communications	3
MGT 276 Corporate social responsibility adn Decision Making	3
Two courses from the following: MKT 215 Principles of Advertising (3) MKT 240 Introduction to Public Relations (3) MKT 265 Internet Marketing (3) MKT 266 New Media and technology in Marketing (3) MKT 271 Brand Marketing (3)	6
Three credit hours from courses in ART, CIS, CAB or WWW that focus on design, graphics or publications; contact the Advising and Counseling Center for a list of acceptable courses.	3
12 credit hours from MKT or GBS courses	12
Total Major Requirements:	42
Total Semester Credit Hours for Associate in Applied Science Degree:	60

This is a SAMPLE semester-by-semester schedule for the Marketing Management - Associate in Applied Science Degree. Some of the courses in this program have prerequisites. The sample schedule below takes into account these prerequisites. To learn which courses have prerequisites, see course descriptions in the Oakton catalog. Only when a course has a prerequisite that is not part of the program is the prerequisite noted in parentheses.
Fall - EGL 101 English Composition (Prerequisite for EGL 101 is entry level competence for EGL 101 as demonstrated by the Writing Skills Assessment Test) - One course from Area B - Mathematics or Area C - Science (MAT 111 recommended) - MKT 131 Principles of Marketing - MGT 118 Effective Management Communications (Prerequisite for MGT 118 is EGL 101 or placement into EGL 101.) - One MKT elective to total three credit hours	Spring - One course from the Social and Behavioral Science discipline - One course from a Humanities or Fine Arts discipline - Contemporary Global Studies (Students may take a Contemporary Global Studies course that satisfies both Area F and another Area requirement) - Marketing courses to total a minimum of 3 credit hours as follows: (Basically one course from the following:) MKT 161 Principles of Professional Advertising MKT 215 Principles of Advertising MKT 225 Business Marketing MKT 239 Direct Response Marketing MKT 240 Public Relations I MKT 265 Internet Marketing MKT 270 Integrated Marketing Communications - Three credit hours from courses in ART, CIS, CAB, or WWW that focus on design, graphics, or publications; contact Student Services Center for a list of acceptable courses
Summer - One course from: EGL102, EGL111, EGL212, SPE103 (SPE103 recommended)
Fall - Marketing electives to total a minimum of 9 credit hours - MKT 230 Consumer Behavior - Marketing courses to total a minimum of 3 credit hours as follows: (Basically one course from the following:) MKT 161 Principles of Professional Advertising MKT 215 Principles of Advertising MKT 225 Business Marketing MKT 239 Tools and Techniques for Direct Marketing MKT 240 Public Relations I MKT 265 Internet Marketing MKT 270 Integrated Marketing Communications	Spring - MKT 248 Marketing Management - MKT 251 Marketing Practicum (Prerequisites for MKT 251 is MGT 121, MKT 131 and enrollment in final semester of curriculum) - Marketing courses to total a minimum of 6 credit hours as follows: (Basically two courses from the following:) MKT 161 Principles of Professional Advertising MKT 215 Principles of Advertising MKT 225 Business Marketing MKT 239 Tools and Techniques for Direct Marketing MKT 240 Public Relations I MKT 265 Internet Marketing MKT 270 Integrated Marketing Communications

Itemization of Costs:
(2011-2012 Academic Year)
Tuition and fees are subject to change without notice.

District Residents
Application Fee = (A one-time fee)	$25.00
Student Activity Fee = ($2.60 per credit hour x 60 credit hours)	$156.00
Construction Fee = ($2.00 per credit hour x 60 credit hours)	$120.00
Tuition for district residents = ($91.00 per credit hour x 60 credit hours)	$5,460.00
Registration Fees = (Charged each semester. 6 semester x $15.00)	$90.00
Course Fees =	$100.00
Books = (An estimate would be $125.00 per course. $125.00 x 20 courses)	$2,500.00
Graduation Fee = (A one-time fee)	$25.00
Total Cost of Program for a district resident =	$8,476.00

Out-of-District Residents
Application Fee = (A one-time fee)	$25.00
Student Activity Fee = ($2.60 per credit hour x 60 credit hours)	$156.00
Construction Fee = ($2.00 per credit hour x 60 credit hours)	$120.00
Tuition for out-of-district residents = ($287.88 per credit hour x 60 credit hours)	$17,272.80
Registration Fees = (Charged each semester. 6 semester x $15.00)	$60.00
Course Fees =	$100.00
Books = (An estimate would be $125.00 per course. $125.00 x 20 courses)	$2,500.00
Graduation Fee = (A one-time fee)	$25.00
Total Cost of Program for an out-of-district resident =	$20,288.80

Out-of-District Residents who wish to enroll in an Oakton program not available at their home institution may apply for a chargeback or joint agreement to attend Oakton at the in-district rate. If you wish to attend Oakton under a joint agreement or chargeback, you need to contact the Admissions Office at your home college. Most colleges require you to apply for a chargeback or joint agreement at least 30 days prior to the beginning of the semester.

Meet with an Academic Advisor if you Know the Program You Want to Study:
If you know which academic program(s) in which you are interested, make an appointment with an Oakton Academic Advisor. Note, program information will not be provided over the telephone.

Advising and Counseling Center
Room 1130
Des Plaines Campus
1600 East Golf Road
Des Plaines, Illinois 60016
847.635.1741

Enrollment Center
Room A100
Skokie Campus
7701 North Lincoln Avenue
Skokie, Illinois 60077
847.635.1400

Oakton’s Advising and Counseling Center created its own form to be used for program research: “Degree/Certificate Estimate Worksheet.” This is the only form which will be completed by Oakton Academic Advisors.

Meet with a Career Counselor if You are Undecided:
If you have not made a decision about the career you want to pursue, make an appointment with a Career Counselor in Oakton’s Career Services. Career Services does not offer walk-in career counseling or career counseling via the telephone.

Career Services is located in Room 1125 on the Des Plaines Campus and career counseling is provided within the Enrollment Center, Room A100 on the Skokie Campus.

Career Services
Des Plaines Campus
1600 East Golf Road
Des Plaines, Illinois 60016
847.635.1735

Enrollment Center
Skokie Campus
7701 North Lincoln Avenue
Skokie, Illinois 60077
847.635.1400

Starting and Ending Dates:
Oakton cannot provide the dates that the "training" will begin and end. Many factors can impact the number of semesters a student will need to complete a certificate or associate degree. Factors include the semester in which the student begins his or her studies (fall, spring or summer), the number of courses for which a student enrolls per semester, course prerequisites, or placement into developmental English, reading and/or mathematic courses. The exact number of weeks a specific student would take to complete a specific program varies significantly.

Typically, the Fall semester begins the last week in August and ends mid December. The Spring semester begins the second week in January and ends mid May. The Summer term begins the first or second week in June and ends the last week of July.

Placement Tests and Prerequisites can Impact the Number of Credit Hours Required:
While this page has noted the number of credit hours for a certificate or associate degree, we are unable to state the number of developmental courses that may be required.

Students who wish to enroll in a math or composition course or other courses with math or composition prerequisites must take English and math placement tests (or present appropriate ACT/high school or college transcript data) to meet course prerequisites. In addition, full-time students will be required to take English and math placement tests (or present appropriate ACT/high school or college transcript data) to assist in educational planning and advising.

Placing into developmental courses or needing to complete other required course prerequisites may increase the number of credit hours for any given student. Some registration restrictions may occur based on placement test results.

An exit test is given at the end of each developmental English and English for the Non-Native Speaker course. The results of this exit test are used to determine the next English course placement. Advancement through English for developmental and Non-Native Speaker courses is determined by skill level, not by a predetermined sequence.