Introduction to Mass Communications
I. Course Prefix/Number: EGL 220
Course Name: Introduction to Mass Communications
III. Course (Catalog) Description
IV. Learning Objectives
A. Trace the historical development of various media forms.
B. Comprehend methods of media organization, finance and regulation in a global environment.
C. Describe the use and impact of the various media.
D. Demonstrate an understanding of the reciprocal influence of the media and contemporary society.
E. Critically analyze legal and ethical media issues.
F. Apply knowledge of media production techniques.
V. Academic Integrity
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Sequence of Topics
A. Communication and Prerequisites of Mass Communication
B. Introduction to Producing a Media Presentation
C. The Newspaper Industry
D. The Magazine & Book Publishing Industries
E. The Radio Industry
F. The Television Industry
G. The Movie Industry
H. The Recording Industry
I. Computers and Mass Communications
J. Advertising & Public Relations
K. Ownership and Ethical Issues
L. Legal and Regulatory Issues
VII. Methods of Instruction
Course may be taught as face-to-face, media-based, hybrid or online course.
VIII. Course Practices Required
Course may be taught as face-to-face, media-based, hybrid, or online course.
IX. Instructional Materials
1. Biagi, Shirley. Media/Impact: An Introduction to Mass Media. 3rd Ed. Belmont, CA. Wadsworth Publishing Co. 1995.
2. DeFleur Melvin L. and Everette E. Dennis. Understanding Mass Communication. 6th Ed. Boston. Houghton Mifflin Co. 1998.
B. Audiovisual materials
2. Sound/slide presentations
4. Computer-based visual aids
X. Methods of Evaluating Student Progress
Quizzes (2 at 10% each) 20%
Unit Tests 1 & 2 (15% each) 30%
Cumulative Test 3 20%
Communications Celebrity Report 15%
On-site broadcast studio experience 5%
Class participation/attendance 10%
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the ASSIST office in the Learning Center. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.