Introduction to Mass Communications
I. Course Prefix/Number: EGL 220
Course Name: Introduction to Mass Communications
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
On successful completion of this course students will be able to:
- Trace the historical development of various media forms.
- Comprehend methods of media organization, finance and regulation in a global environment.
- Describe the use and impact of the various media.
- Demonstrate an understanding of the reciprocal influence of the media and contemporary society.
- Critically analyze legal and ethical media issues.
- Apply knowledge of media production techniques.
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
Although the following sequence of instruction may be rearranged, the contents and objectives of the course remain the same.
- Communication and Prerequisites of Mass Communication
- Introduction to Producing a Media Presentation
- The Newspaper Industry
- The Magazine & Book Publishing Industries
- The Radio Industry
- The Television Industry
- The Movie Industry
- The Recording Industry
- Computers and Mass Communications
- Advertising & Public Relations
- Ownership and Ethical Issues
- Legal and Regulatory Issues
VII. Methods of Instruction
Course may be taught as a face-to-face, media-based, hybrid, or online course.
Methods of presentation include: lecture, class discussions, media presentations, field observation and practical exercises.
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
IX. Instructional Materials
- Appropriate text (such as):
Dominick, Joseph. The Dynamics of Mass Communication: Media in Transition, Eleventh Edition. New York: McGraw-Hill Companies, 2011.
Burton, Robert R. Class Notes for EGL 220. Oakton Community College, current semester edition.
- Audiovisual materials
- Sound/slide presentations
- Computer-based visual aids
X. Methods of Evaluating Student Progress
|The final grade is calculated as follows (See "Course Practices.")|
|Quizzes (2 at 10% each)||20%|
|Unit Tests 1 & 2 (15% each)||30%|
|Cumulative Test 3||20%|
|Communications Celebrity Report||15%|
|On-site broadcast studio experience||5%|
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.