I. Course Prefix/Number: GBS 235
Course Name: Global Marketing
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
1. Evaluate the various ways that businesses can get into global marketing.
2. Define what multinational corporations are.
3. Assess opportunities in global markets.
4. Determine the market dimensions that may be useful in segmenting international markets.
5. Define vocabulary of global marketing.
V. Academic Integrity
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Sequence of Topics
Degrees of involvement in international marketing
Identifying different kinds of international opportunities
International marketing management
Financing world marketing
Legal aspects of international marketing
Marketing to centrally planned economies
VII. Methods of Instruction
Course may be taught as face-to-face, media-based, hybrid or online course.
VIII. Course Practices Required
2. Writing assignments
3. Case studies
IX. Instructional Materials
X. Methods of Evaluating Student Progress
XI. Other Course Information
B. Each instructor will establish policies with respect to make-up exams, incomplete grades, etc
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the ASSIST office in the Learning Center. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.