I. Course Prefix/Number: GBS 235
Course Name: Global Marketing
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
Course provides an overview of the marketing process as applied to global marketing. Content includes concerns of inexperienced firm considering exporting as an option for increased sales and profits, and presents an approach for experienced firm in evaluating export marketing process and reaching global markets.
IV. Learning Objectives
- Evaluate the various ways that businesses can get into global marketing.
- Define what multinational corporations are.
- Assess opportunities in global markets.
- Determine the market dimensions that may be useful in segmenting international markets.
- Define vocabulary of global marketing.
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
Degrees of involvement in international marketing
Identifying different kinds of international opportunities
International marketing management
Financing world marketing
Legal aspects of international marketing
Marketing to centrally planned economies
VII. Methods of Instruction
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
- Reading assignments
- Writing assignments
- Case studies
IX. Instructional Materials
International Marketing, Czinkota-Dryden, Saunders Pub.
U.S. Department of Commerce films
X. Methods of Evaluating Student Progress
XI. Other Course Information
- Attendance policy will be established by the instructor.
- Each instructor will establish policies with respect to make-up exams, incomplete grades, etc
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.