Marketing for Non-Profit Organizations
I. Course Prefix/Number: MKT 132
Course Name: Marketing for Non-Profit Organizations
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
How to measure and understand your customers' needs and values
How to write and design powerful communications that generate response
How to utilize word-of-mouth strategies and community relations
Other tactics that enhance the strategic mix (advertising, publications, publicity, special events)
Overview of various approaches to funding non-profits
How to cultivate and manage boards of directors
How to organize and motivate volunteers
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
The Customer-Focused Non-profit
Delivering Motivating Messages
Principals of Powerful Design
Word-of-Mouth Strategies and Community Relations
Building Financial Resources for Non-Profits
Building a Strong Boards of Directors
Recruiting and Motivating Volunteers
VII. Methods of Instruction
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
CLASS PROJECT: Identify one "customer group" that your organization could benefit from reaching better. [If you are not currently involved with a non-profit organization, select an organization you know about]. Use simple research technique(s) to find out more about them. Then develop a marketing plan, based on the techniques discussed during class, to reach them. The plan should be no more than 3-4 pages in length. A format will be provided
IX. Instructional Materials
Varies by instructor.
X. Methods of Evaluating Student Progress
Grades are based on written assignments, classroom presentations, case briefs and attendance
40% Class Assignments
40% Final Class Project and Presentation
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.