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Fundraising and Grant Writing
I. Course Prefix/Number: MKT 134
Course Name: Fundraising and Grant Writing
Credits: 3 (3 lecture; 0 lab)
II. Prerequisite
MKT 132 and either EGL 101 or placement into EGL101, or consent of the instructor.
III. Course (Catalog) Description
Course offers in-depth exposure to the funding skills for the nonprofit organization. Content includes how nonprofits secure financial resources to further their missions from individuals, foundations and government sources; how managers and development professionals of nonprofits generate funding through grant writing, annual giving programs, major gift cultivation, planned giving programs, and special events and benefits.
IV. Learning Objectives
How to assess and estimate the non-profits' financial needs
Steps for developing a fundraising plan
How to set up and manage a fundraising database
How to write and produce effective fundraising materials
How to manage and grow an annual giving program
Developing a strong grant writing program
How to identify and cultivate major gifts
Working with foundations, corporations and public funding sources
Planned giving, capital campaign and other special programs
Managing fundraising events and benefits
Steps for developing a fundraising plan
How to set up and manage a fundraising database
How to write and produce effective fundraising materials
How to manage and grow an annual giving program
Developing a strong grant writing program
How to identify and cultivate major gifts
Working with foundations, corporations and public funding sources
Planned giving, capital campaign and other special programs
Managing fundraising events and benefits
V. Academic Integrity
Students and employees at Oakton Community College are required to demonstrate academic integrity
and follow Oakton's Code of Academic Conduct. This code prohibits:
• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Sequence of Topics
How Nonprofits Fund Their Missions
Researching and Evaluating Funding Sources
Managing and Building the Fundraising Database
Cultivating Donors and Attracting Major Gifts
Writing Case Statements, Letters of Intent and Grant Proposals
Obtaining Funding from Foundations, Corporations and Government Agencies
Managing Annual Giving Programs
Hosting Fundraising Events and Benefits
Planned Giving, Capital Campaigns and other special programs
Researching and Evaluating Funding Sources
Managing and Building the Fundraising Database
Cultivating Donors and Attracting Major Gifts
Writing Case Statements, Letters of Intent and Grant Proposals
Obtaining Funding from Foundations, Corporations and Government Agencies
Managing Annual Giving Programs
Hosting Fundraising Events and Benefits
Planned Giving, Capital Campaigns and other special programs
VII. Methods of Instruction
Presentation will include lecture, class discussion, readings, guest speakers, exercises and case studies.
Course may be taught as face-to-face, media-based, hybrid or online course.
Course may be taught as face-to-face, media-based, hybrid or online course.
VIII. Course Practices Required
Reading assignments
Written assignments
Oral presentations
Case Studies
Written assignments
Oral presentations
Case Studies
IX. Instructional Materials
Varies by instructor.
X. Methods of Evaluating Student Progress
Grades are based on written assignments, classroom presentations, case briefs and attendance.
30% Class Participation
50% Written Assignments
20% Planning Assignment
30% Class Participation
50% Written Assignments
20% Planning Assignment
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the ASSIST office in the Learning Center. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
