I. Course Prefix/Number: MKT 150
Course Name: Sports Marketing
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
1. Examine sports as a dynamic and challenging enterprise with a specific business function by evaluating business and promotional strategies of current sports organizations.
2. Formulate a SWOT analysis
3. Develop and produce a market plan and sponsorship proposal for a sports organization.
4. Demonstrate team and communication skills while participating in a group project
5. Plan an event to promote a sports objective
6. Research business careers in the sports industry
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
Marketing through sports
Intro to Sponsorship
Sponsorship Components and Objectives
Developing and selling sponsorship
Pre event and post event evaluation
Venue naming rights
Segmentation of the sports Market
VII. Methods of Instruction
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
Webct discussion board
IX. Instructional Materials
Varies by instructor.
X. Methods of Evaluating Student Progress
10% review of articles from sports Business Journals (4 written reviews required)
10% Class Participation and Webct discussion board
20% SWOT Analysis
10% Sponsorship Proposal and Press Release
20% book review
30% Marketing promotional plan and event
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.