Principles of Professional Selling
I. Course Prefix/Number: MKT 161
Course Name: Principles of Professional Selling
Credits: 3 (3 lecture; 0 lab)
II. Prerequisite
Hands-on experience using word processing, the Internet, and e-mail recommended.
III. Course (Catalog) Description
Course deals with the actual process of selling a product. Content includes the principles and techniques used in prospecting, approaching, demonstrating, meeting objections, and closing a sale; attitudes and attributes in which successful sales personnel develop. Sales presentations given by students.
IV. Learning Objectives
Students will accomplish the following through role playing and presenting the different steps of a sales presentation including:
1. Recognizing the differences in selling functions and selling careers.
2. Identifying the personal characteristics and attributes that contribute to effective.
3. Determining prospects motivation and develop appeals to stimulate purchase and acceptance
4. Planning sales presentations covering all of the necessary phases in the prospects decision process.
5. Delivering polished sales presentations
6. Executing appropriate techniques to overcome objections to buying raised by the prospect.
7. Demonstrating effective closing techniques in completing the sale.
8. Developing a plan for good post-purchase follow up practices to enhance relationship selling.
9. Integrating new technology within the sales environment.
1. Recognizing the differences in selling functions and selling careers.
2. Identifying the personal characteristics and attributes that contribute to effective.
3. Determining prospects motivation and develop appeals to stimulate purchase and acceptance
4. Planning sales presentations covering all of the necessary phases in the prospects decision process.
5. Delivering polished sales presentations
6. Executing appropriate techniques to overcome objections to buying raised by the prospect.
7. Demonstrating effective closing techniques in completing the sale.
8. Developing a plan for good post-purchase follow up practices to enhance relationship selling.
9. Integrating new technology within the sales environment.
V. Academic Integrity
Students and employees at Oakton Community College are required to demonstrate academic integrity
and follow Oakton's Code of Academic Conduct. This code prohibits:
• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Sequence of Topics
Building Partnerships
Ethical and legal issues
Buying behaviors
Communication Skills
Personality and Communication styles
Prospecting / Networking
Planning a sales call (Objective)
The sales call
Demonstration and presentation skills
Handling objections
Obtaining the Commitment
Follow-up strategies
Staying motivated
Ethical and legal issues
Buying behaviors
Communication Skills
Personality and Communication styles
Prospecting / Networking
Planning a sales call (Objective)
The sales call
Demonstration and presentation skills
Handling objections
Obtaining the Commitment
Follow-up strategies
Staying motivated
VII. Methods of Instruction
It is the student's responsibility to read the text plus one currently published book on Sales. Each student will be responsible for 3-5 sales presentations that will be video taped. Case studies, critiques of sales presentations will also be a major part of the course work.
Course may be taught as face-to-face, media-based, hybrid or online course.
Course may be taught as face-to-face, media-based, hybrid or online course.
VIII. Course Practices Required
Reading assignments
Written assignments
Oral presentations
Written assignments
Oral presentations
IX. Instructional Materials
Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.
Varies by instructor.
Varies by instructor.
X. Methods of Evaluating Student Progress
Practice Presentations 30%
Final Sales Presentation 40%
Journal from approved Sales book 10%
Class participation/attendance 20% (in class role playing)
Final Sales Presentation 40%
Journal from approved Sales book 10%
Class participation/attendance 20% (in class role playing)
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Office of Access, Equity and Diversity. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.















