Primary Navigation
  • About
  • Academics
  • Continuing Education
  • Admission
  • Student Life
  • Student Services
  • Library
  • News and Events
  • Giving
e-BUSINESS

I.     Course Prefix/Number: MKT 165

       Course Name: e-BUSINESS

       Credits: 3 (3 lecture; 0 lab)

II.    Prerequisite

None

III.   Course (Catalog) Description

Course studies various aspects of e-Business.  Content includes decisions such as product selection, distribution, pricing, shipping, warranty, insurance, legal issues, privacy and infrastructure of doing business on line.  Students develop business plan for e-Commerce operation.

IV.   Learning Objectives

By developing and presenting a business plan for an online business the students will learn how to:
•    assemble an e-commerce infrastructure
•    assess goals and strategies for a profitable operation
•    integrate e-business into existing plans
•    evaluate decisions involving product, place, price and promotion to maintain competitive advantage in an on line environment
•    build a data base and customer service program
•    support current legal issues concerning on line business
•    employ site maintenance program
•    design  personalization features to their online business
•    measure profitability

V.    Academic Integrity

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.

VI.   Sequence of Topics

Implementing and organizing an online business plan
Legal issues
Researching and selecting a search engine
Infrastructure
Product selection
Pricing online
Promotions
Delivery, shipping decisions
Privacy, credit card authorization
Response factors
Customer incentives
Report generation
Monitoring   
Profitability
Warranty offers
Insurance   
Data bases
Customer service

VII.  Methods of Instruction

Lecture, discussion, review of successful online businesses

Course may be taught as face-to-face, media-based, hybrid or online course.

VIII. Course Practices Required

Reading, internet skills, writing a business plan (8-10 pages)
Case studies, researching industries and companies

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

Varies by instructor.

X.    Methods of Evaluating Student Progress

20% Case Study
50% Business Plan
20% Research of existing businesses on line
10% Class Participation

XI.   Other Course Information



If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.