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Managing Publications

I.     Course Prefix/Number: MKT 243

       Course Name: Managing Publications

       Credits: 3 (3 lecture; 0 lab)

II.    Prerequisite

Recommended: MKT 240 or knowledge of publications software or consent of instructor.

III.   Course (Catalog) Description

Course provides opportunity to apply PR and marketing principles to a hands-on experience producing an entertaining and informative public relations publication. Content includes managing basic concepts related to  layout, graphics, photography, production, printing and distribution of publications.

IV.   Learning Objectives

How to develop, plan and implement a creative PR/marketing publication
Enhanced research, writing, editing and proofreading skills
Exposure to graphic design and production processes
Coordinating with printers and distribution services
How to cost-effectively distribute marketing materials
How to evaluate print materials of an organization

V.    Academic Integrity

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.

VI.   Sequence of Topics

Matching content and audience
Generating creative story ideas
Research and Interview Basics
Writing interesting, informative material
Obtaining permissions and approvals
Understanding copyrights, royalties, libel and related issues
Editing your own and others’ writing
Contemporary layout and design concepts
Working with graphic designers
Using basic desktop publishing and photoshop programs
Planning and coordinating the production process
Getting material ready for the printer
Working with printers (estimates, proofs, approvals and delivery)
Lists, postage, mailing houses and other distribution issues

VII.  Methods of Instruction

Students will work in small groups and independently under the supervision of the instructor.
Course may be taught as face-to-face, media-based, hybrid or online course.

VIII. Course Practices Required

Reading assignments
Written assignments
Planning and Coordination Activities
Evaluation activities

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

Varies by instructor.

X.    Methods of Evaluating Student Progress

Grades are based on meeting participation, completion of written assignments and follow through on assigned     activities.

30% Class Participation
50% Written Assignments
20% Assignment Follow-Through

XI.   Other Course Information



If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.