Cases in Public Relations Management

I.     Course Prefix/Number: MKT 247

       Course Name: Cases in Public Relations Management

       Credits: 3 (3 lecture; 0 lab)

II.    Prerequisite

Recommended: MKT 240 and MKT 244

III.   Course (Catalog) Description

Course involves case study approach to understanding public relations management. Content includes examining how a variety of companies have dealt with public relations issues.

IV.   Learning Objectives

Through case study analysis students will be able to understand the following:

  1. The role of the public relations specialists
  2. Public relations role in an integrated marketing communications strategy
  3. Using the ROPE method for solving public relation issues
  4. How to manage the public relations process
  5. How to develop a successful public relations plan
  6. Different examples of  corporate response to public relation issues

V.    Academic Integrity and Student Conduct

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.

Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
www.oakton.edu/studentlife/student-handbook.pdf

VI.   Sequence of Topics

Current cases in Public Relations

VII.  Methods of Instruction

Lecture, group work, case studies
Course may be taught as face-to-face, hybrid or online course.

VIII. Course Practices Required

Reading, writing, critical thinking, case study analysis

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

Current cases from the Harvard Business Reviews
Current Case studies from ITC customized case files

X.    Methods of Evaluating Student Progress

Grades are based upon case study reviews and class discussions.

XI.   Other Course Information



If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.

Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.

Resources and support for
  • pregnancy-related and parenting accommodations; and
  • victims of sexual misconduct
can be found at www.oakton.edu/title9/.

Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.