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Marketing Practicum

I.     Course Prefix/Number: MKT 251

       Course Name: Marketing Practicum

       Credits: 3 (1 lecture; 15 lab)

II.    Prerequisite

Satisfactory completion of 12 hours in Marketing courses with minimum grades of C in all MKT courses and consent of department chair.

III.   Course (Catalog) Description

Course offers opportunity to earn credit in directed marketing experience within an approved business or industrial firm.  Arrangements and credit given worked out in conjunction with the Marketing Management Chair.

IV.   Learning Objectives

To employ the student in practical application of classroom theory as it may apply to an area of specific interest or an area in which the student is employed.  The student will involve themselves in a pre-approved project that will demonstrate their ability to apply theory and concepts in a real world  situation.

V.    Academic Integrity

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.

VI.   Sequence of Topics

1.    Introduction - Practicum = Objective = Purpose
2.    Preparing a resume and interviewing techniques
3.    Applying marketing principles to a work project
4.    Communications and its importance in Business
5.    Appraisal of work to date
6.    Review and or problem solving
7.    Final Session - discussion of accomplishments

VII.  Methods of Instruction

Individual conversations to discuss work environment and project
Course may be taught as face-to-face, media-based, hybrid or online course.

VIII. Course Practices Required

1.    Assigned readings
2.    Written assignments
3.    Additional assignments deemed appropriate

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

Outside readings as assigned by chair

X.    Methods of Evaluating Student Progress

1.    Evaluations from supervisor at worksite        50%
2.    Project                        40%
3.    Outside readings                    10%

XI.   Other Course Information

Use of Computers and Information Technology:
When you apply at Oakton as a credit student, you are automatically assigned a computer network account and email address.  While you are registered for classes and any financial obligations to the College are fulfilled, you may use this account to log into workstations in any of the open or classroom computer labs.  Your account gives you access to the wide variety of application programs available on Oakton's Network and on-campus access to the Internet. 

Rules for computer use are posted in computer labs as well as available in writing in each of the labs. Lab assistants and tutors are available to assist you in the lab regarding software and hardware questions.

Users of the College’s information technology facilities and resources, including hardware, software, networks, and computer accounts, are expected to use computer resources responsibly and appropriately, respecting the rights of other information technology users and respecting all contractual and license agreements.

Under no circumstances is any of the software used at Oakton to be copied. Copying software is in violation of Federal law and College policies. Suspected violations will be vigorously investigated and, if warranted, appropriate penalties applied. Specifically, you do not have the right (1) to make copies of software for yourself or others, (2) to receive and use unauthorized copies of software, or (3) copy all or parts of a program written by someone else.

College Policy on the Observance of Religious Holidays:
Oakton Community College recognizes the broad diversity of religious beliefs of its constituencies. The College has embraced a practice of shared responsibility in the event a religious observance interferes with class work or assignments. Students who inform instructors well in advance of an intended absence for a major religious observance will not be penalized. The instructor will make reasonable accommodations for students, which may include providing a make up test, altering assignment dates, permitting a student to attend another section of the same course for a class period or similar remedies. Instructors are not responsible for teaching material again.

If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.