I. Course Prefix/Number: MKT 260
Course Name: Events Planning
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
Course focuses on the skills necessary to design, implement and manage spectacular special events (either as stand-alone or within the context of other meetings). Topics include the planning and marketing of special events, from concept to conclusion, including catering and menu design, selecting distinctive venues and entertainment (such as celebrities and nationally recognized speakers including former political leaders), and working with outside vendors to incorporate sound and special effects (lasers, pyrotechnics, etc.).
IV. Learning Objectives
Upon completion of this course the student should be able to:
- Identify the five critical stages for all successful events.
- Design the event environment.
- Develop a budget and other financial plans necessary to the success of a special event.
- Recognize the need for quality event leadership for both staff and volunteers.
- Develop an appealing menu and secure a competent caterer for the event.
- Select sound and special effects.
- Research and secure both music and entertainment for an event.
- Develop and implement marketing plans and strategies for the event.
- Research and obtain insurance appropriate to the event.
- Determine legal and ethical obligations of the event including the impact of the Americans with Disabilities Act (ADA).
- Determine the right vendors for the event.
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
- Introduction to event management
- Administration of events
- The five critical stages for all successful events
- Designing the event environment
- Budgets and other financial plans
- Events coordination
- Production schedule
- Menu design
- Catering techniques
- Audio visual, lighting, sound, and other special effects
- Music and entertainment
- Marketing the special event
- S.W.O.T. analysis
- Marketing plans and strategies
- Integrated marketing
- Sponsorship of the event
- Cause related events such as fund raisers
- Legal, ethical, and risk management
- Contracts, permits, and licenses
- The legal environment of special events
- Risk Management
- Ethics and social responsibility
VII. Methods of Instruction
Text based lectures will be supplemented by in-class discussion and exercises.
Appropriate audio-visual materials, handouts, guest speakers from industry and field trips and tours may also be utilized.
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
IX. Instructional Materials
Special Events, The Best Practices in Modern Event Management, Dr. Joe Goldblatt, CSEP. John Wiley & Sons
X. Methods of Evaluating Student Progress
Course grades will be determined by the student's demonstration of proficiency and understanding of the course material.
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.