Meeting & Convention Planning
I. Course Prefix/Number: MKT 262
Course Name: Meeting & Convention Planning
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
Course provides the basic tools to successfully plan and manage local, national and international meetings and conferences. Course information assists the student in understanding the basic competencies tested in the ISES Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) examinations.
IV. Learning Objectives
Upon completion of the course the student should be able to:
- Conduct thorough pre-event planning.
- Identify an appropriate site and perform comprehensive site inspections.
- Develop, analyze and project a budget.
- Implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing.
- Be able to research and obtain insurance appropriate to the event including liability, cancellation, host/liquor and other policies as necessary.
- Comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws.
- Recruit and train volunteers and staff for maximum performance.
- Verify the role of housing bureaus and their value to the professional planner.
- Evaluate the effectiveness of an event utilizing survey instruments and other means.
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
- Identify meeting objectives
- Format development
- Site selection
- Program planning
- Budgets and other financial plans
- Identify food and beverage requirements
- Audio visual equipment
- On-site issue such as: emergency plans, communication, speaker changes
- Survey instruments and evaluation
VII. Methods of Instruction
Text based lectures will be supplemented by in-class discussion and exercises. Appropriate audio-visual materials, software, handouts, guest speakers from industry and field trips may also be utilized.
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
The student must demonstrate proficiency in written and oral communication. Regular attendance and class participation are necessary. Reading skill appropriate for college level work is required.
IX. Instructional Materials
Text such as:
Professional Meeting Management, Edward Polivka, Editor,
Professional Convention Management Association.
Dictionary of Event Management, Joe Jeff Goldblatt and Kathleen Nelson,
John Wiley and Sons.
X. Methods of Evaluating Student Progress
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.