Social Media Tools for Business
I. Course Prefix/Number: MKT 275
Course Name: Social Media Tools for Business
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
2. Participate ethically and effectively in social media networks with an awareness of legal and ethical implications of their use.
3. Collaborate in learning projects, both online and offline, to increase application of social networking in business.
4. Evaluate how social and cultural effects of social media have impacted business.
5. Develop a comprehensive Social Media Plan for a business or yourself.
6. Assess the impact of social networking and its ROI (Return on Investment).
V. Academic Integrity
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Sequence of Topics
• Harnessing the Value of Social Networks and business
• Social Networks to be reviewed Twitter, Facebook, Linked In, Squidoo, MySpace, Second Life, Ning, Flickr,.
• Blogs, Podcasts, Forums, Wikis, Social Bookmarks, and their impact on business
• PR 2.0 Social Media Releases & Online Newsrooms
• How business can use Going Viral, Websites, SEO, SEM as a marketing tool
• Developing a Social Media Plan and Social Network for promoting your business or yourself
• Future Trends in Social Media and business
VII. Methods of Instruction
Course may be taught as face-to-face, media-based, hybrid or online course.
VIII. Course Practices Required
IX. Instructional Materials
Varies by instructor.
X. Methods of Evaluating Student Progress
Each student will be required to:
- Read and participate in class discussions 10%
- Online research, and homework assignments 20%
- Participate in social media once a week 20%
- Business Blog
- Other Social Media
- Paper: Create a Social Media Plan 25%
- Project: Launch a Blog, Podcast, Social Network, You Tube, Face Book Page, or LinkedIn Page 25%
XI. Other Course Information
The instructor will establish policies with respect to make-ups, incomplete grades, tardiness, etc.
All students will be subject to the Code of Student Conduct as set forth in the college catalog.
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.