Social Media Tools for Business
I. Course Prefix/Number: MKT 275
Course Name: Social Media Tools for Business
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
Course introduces a variety of social media and Web 2.0 concepts and tools from a business/marketing perspective, including social networks, blogs, wikis, podcasts, and more. With an understanding of the tools, students will learn how to leverage them in order to support their business or career.
IV. Learning Objectives
- Evaluate and apply social networking tools to a business scenario or career enhancement.
- Participate ethically and effectively in social media networks with an awareness of legal and ethical implications of their use.
- Collaborate in learning projects, both online and offline, to increase application of social networking in business.
- Evaluate how social and cultural effects of social media have impacted business.
- Develop a comprehensive Social Media Plan for a business or yourself.
- Assess the impact of social networking and its ROI (Return on Investment).
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
- How is Social Media Changing Business
- Harnessing the Value of Social Networks and business
- Social Networks to be reviewed Twitter, Facebook, Linked In, Squidoo, MySpace, Second Life, Ning, Flickr
- Blogs, Podcasts, Forums, Wikis, Social Bookmarks, and their impact on business
- PR 2.0 Social Media Releases & Online Newsrooms
- How business can use Going Viral, Websites, SEO, SEM as a marketing tool
- Developing a Social Media Plan and Social Network for promoting your business or yourself
- Future Trends in Social Media and business
VII. Methods of Instruction
Presentation will include lecture, class discussion, readings, guest speakers, exercises and case studies. Students will engage in social media and social networks while learning how business can use fundamentals of Web 2.0 technologies and generate content via social interaction. Throughout this course, students will explore social media and social networking used in business.
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
IX. Instructional Materials
The New Rules of Marketing & PR; David Meerman Scott; John Wiley & Sons, 2009.
Groundswell; Charlene Li and Josh Bernoff; Forrester Research, Inc. 2008
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust; Chris Brogan and Julien Smith; John Wiley & Sons, 2009.
Discussions will be supplemented with current articles and case studies.
Access to internet is required for research, homework and required readings.
Follow Mashable.com and other key social media sites.
X. Methods of Evaluating Student Progress
Grades are based on written assignments, classroom presentations/participation and projects.
Each student will be required to:
|Read and participate in class discussions||10%|
|Online research, and homework assignments||20%|
|Participate in social media once a week||20%|
|Other Social Media|
|Paper: Create a Social Media Plan||25%|
|Project: Launch a Blog, Podcast,
Social Network, You Tube,
Face Book Page, or
XI. Other Course Information
The instructor will establish policies with respect to make-ups, incomplete grades, tardiness, etc.
All students will be subject to the Code of Student Conduct as set forth in the college catalog.
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.