Marketing Communications

Marketing Communications Certificate
18 Semester Credit Hours; Curriculum: 0446

Courses for a Certificate:

Credit Hours

MKT 131 Principles of Marketing

3

MKT 215 Introduction to Advertising

3

MKT 240 Introduction to Public Relations

3

MKT 270 Integrated Marketing Communications

3

Two courses from the following:

6

     MKT 151 Customer Service

3

     MKT 230 Consumer Behavior

3

     MKT 236 Marketing Research

3

     MKT 244 Advanced Public Relations and Special Events

3

     MKT 271 Brand Marketing

3


Total Semester Credit Hours for Certificate:


18

 

Also see
Marketing Management Department
Careers in Marketing Management
All Degrees and Certificates