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Marketing Communications

Marketing Communications Certificate
18 Semester Credit Hours; Curriculum: 0446

Courses for a Certificate:

Credit Hours

MKT 131 Principles of Marketing

3

MKT 215 Introduction to Advertising

3

MKT 240 Introduction to Public Relations

3

MKT 270 Integrated Marketing Communications

3

Two courses from the following:

6

     MKT 151 Customer Service

3

     MKT 230 Consumer Behavior

3

     MKT 236 Marketing Research

3

     MKT 244 Advanced Public Relations and Special Events

3

     MKT 265 Interactive Marketing

3

     MKT 271 Brand Marketing

3


Total Semester Credit Hours for Certificate:


18

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In spite of having a bachelor’s degree, Anita Taylor ’86 wasn’t sure what she wanted to do with her life. She found her niche at Oakton.

 

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