January
6, 2004
Oakton Expands Marketing Course Offerings
A specialized course on nonprofit law and government relations joins an expanded marketing curriculum this spring at Oakton Community College. The following courses offered at the Des Plaines campus may be taken for credit, or as noncredit classes under the supervision of Oakton's Alliance for Lifelong Learning.
Nonprofit Law and Government Relations (MKT 290, Touch-Tone 06975) is a four-week course that covers legal requirements and structure, tax exempt status, and reporting requirements related to nonprofits. Students learn to work with regulatory bodies and government funding sources. Course meets Mondays, 6 - 9 p.m., starting April 19.
Public Relations I (MKT 240, Touch-Tone 04245) introduces the history and evolution of public relations, and explores basic public relations techniques and tactics. Topics include managing crises and public issues, improved writing, and how to shape and deliver messages through various media. Course meets Tuesdays, 6 - 10 p.m., starting January 20.
Public Relations II (MKT 244, Touch-Tone 04231) features topics such as how to organize and promote special events; developing a community relations program; creating publications and Web sites; and working with TV, radio, and other broadcast media. Course meets Tuesdays, 6 - 10 p.m., starting March 23.
"These courses provide a solid foundation for any group that wants to improve their internal and external messages, as well as how they deliver those messages to the proper audiences," says instructor Deborah Popely, president of Popely & Company Inc., a Des Plaines-based marketing consulting firm. For more than two decades, Popely has worked with a wide range of companies, charities, advocacy groups, and politicians on issue-based communications.
For more information about these courses, contact Sue Cisco, chair of Oakton's Marketing Management Program, at 847-635-1872.
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