January
11, 2005
Oakton Offers Public Relations Courses
Learn the importance of public relations in shaping public opinion and consumer behavior in two courses offered this spring at Oakton Community College, 1600 E. Golf Road, Des Plaines.
Public Relations I (MKT 240-050) introduces students to the history and evolution of public relations and explores basic PR techniques and tactics. A strong emphasis will be placed on writing and learning how to shape and deliver messages through various media. Eight-week course meets 6 - 10 p.m., Tuesdays, starting Jan. 18.
Public Relations II (MKT 244-050) emphasizes organizing and promoting special events, creating publications and Web sites, and managing crises and public issues. Students will also learn to work with TV, radio, and other broadcast media. Eight-week course meets 6 - 10 p.m., Tuesdays, starting March 22.
"It's important to understand how PR is used in today's society, whether to motivate customers, call attention to a problem, or influence public policy," says Deborah Popely, president of Popely & Company Inc., the course instructor.
For more than 20 years, Popely has worked with corporations, charitable foundations, associations, arts organizations, social service agencies, advocacy groups, government agencies, and political figures on a wide range of local, regional, and national topics. She frequently leads professional seminars and has developed and presented a comprehensive training program for arts marketers nationwide.
Contact Sue Cisco, marketing chair, at 847-635-1872 for more information about these courses. For registration and course fee information, visit Oakton online at www.oakton.edu.
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Community College. Last update 1/18/2005.