Preview Super Bowl advertising at Jan. 25 Oakton business author series event

(Dec. 22, 2017) Join internationally-recognized brand-building expert Tim Calkins as he provides insights into what makes the spots from Super Bowl LII effective or ineffective at a free public presentation, “Super Bowl Advertising,” at 6 p.m. Thursday, Jan. 25, Room 1604, Oakton Community College, 1600 E. Golf Road, Des Plaines.

Millions are spent each year producing and running television commercials during the Super Bowl. During his presentation, Calkins will shed light on the high-profile, expensive, entertaining and controversial advertising, providing insights into the strategic decisions that drive the creative messages showcased throughout the big game.

Attendees will have the opportunity to network with Calkins, Oakton business faculty and department chairs from 6-6:30 p.m. The author’s presentation will begin at 6:30 p.m., and after Calkins’ presentation, he will hold a Q&A session and book signing. Calkins is the author of “Breakthrough Marketing Plans,”  “Defending Your Brand” and co-editor of “Kellogg on Branding.”

A clinical professor of marketing at Northwestern University’s Kellogg School of Management, Calkins is noted for organizing panels of Kellogg students for grading Super Bowl advertising. His groups are often interviewed after the big game by network broadcasters and business publications.

“The Business Book Author Series is an outstanding co-curricular activity that literally hundreds of students have taken advantage of since the inception over a year ago,” says Department Chair Ron Thomas, distinguished professor of business, marketing, management, global business studies and financial services.  “Students have asked that Tim Calkins return on an annual basis to discuss Super Bowl advertising and that alone speaks volumes.”

“Super Bowl Advertising” is the third of six business book author series events at Oakton. The events are held as a service to the community, and future events include the following:

  • Wednesday, Feb. 28, Adam Holden-Bache, “How to Win at Email Marketing;”
  • Wednesday, March 28, Dennis Kimbro, Ph.D., “The Wealth Choice: Success Secrets of Black Millionaires;” and
  • Tuesday, April 10, Joe Pulizzi, “Content Marketing.”

The 2017-18 Business Book Author Series is sponsored by the Oakton Business Department with generous support from the Oakton Community College Educational Foundation.

For additional information about the series, email Tom Byrne at tbyrne@oakton.edu.