Creativity in Business

I.     Course Prefix/Number: MKT 115

       Course Name: Creativity in Business

       Credits: 3 (3 lecture; 0 lab)

II.    Prerequisite


III.   Course (Catalog) Description

Course explores the nature and role of creativity in organizations using theories and methods of creative thinking linking creativity and innovation. Topics include   techniques, simulations and case studies to develop the creative process. Students will design a “tool box” with which creativity can be managed to promote innovation and enhance organizational effectiveness, along with individual creativity.

IV.   Learning Objectives

Upon completion of this course the student should be able to:

  1. Develop a clear understanding of what innovation is and how to apply it
  2. Apply creative style to problems and to further strengthen these abilities throughout the course through hands-on activities
  3. Integrate idea generation processes for creative problem-solving
  4. Examine problems from different perspectives and be able generate unexpected solutions
  5. Understand the role and structure of group processes in creativity
  6. Identify and reduce some of the barriers to creativity and innovation in the workplace

V.    Academic Integrity and Student Conduct

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.

Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at

VI.   Sequence of Topics

  • Role of Creativity in Business
  • The Creative Process: Individual Characteristics and Behaviors
  • Leadership’s role
  • Idea generation
  • Creative Problem-Solving- Alternative Solutions Implementation

VII.  Methods of Instruction

Class activities, lecture, group projects
Course may be taught as face-to-face, hybrid or online course.

VIII. Course Practices Required

Group and individual exercises, reading, writing.

Course may be taught as face-to-face, hybrid or online course.

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

What a Great Idea!  2.0 Unlocking Creativity in Business and Life- Chic Thompson

Jump Start Your Brain- Doug Hall

Thinkertoys: A Handbook of Creative-Thinking Techniques- Michael Michalko

Six Thinking Hats-Edward de Bono

Creative Whack Pack- Roger Von Oech

Creative Action in Organizations, Ivory Tower Visions & Real World Voices- Cameron M. Ford and Dennis A. Gioia

X.    Methods of Evaluating Student Progress

Project 1- Identify and discuss an ongoing or recent problem that you are facing or issue   you would like to explore in your job, organization, or personal life.


  • Conflict with a coworker
  • Your company is experiencing change and you are at a crossroads
  • Creating a workable budget
  • Potential career options

Project 2- Drawing on the issues from project one, apply at least three of the creativity methods and techniques learned in class.

Project 3- “Out of the box project”- students will be given random items from which they will make a list of potential products. They will select the top three product ideas to explore further.

Project 4- Case study-“Creative Consultant”- students will identify a problem that a company (could be within their own company or a company of their choice). Students will analyze current situation, utilize and document creative techniques to reach a potential solution for the company.

XI.   Other Course Information

Regular attendance is a requirement and will be considered in the grade determination.  Whether a student is in class or not they are responsible for all lecture content, including all supplemental materials.

If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.

Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.

Resources and support for
  • pregnancy-related and parenting accommodations; and
  • victims of sexual misconduct
can be found at

Resources and support for LGBTQ+ students can be found at

Electronic video and/or audio recording is not permitted during class unless the student obtains written permission from the instructor. In cases where recordings are allowed, such content is restricted to personal use only. Any distribution of such recordings is strictly prohibited. Personal use is defined as use by an individual student for the purpose of studying or completing course assignments.

For students who have been approved for audio and/or video recording of lectures and other classroom activities as a reasonable accommodation by Oakton’s Access Disabilities Resource Center (ADRC), applicable federal law requires instructors to permit those recordings. Such recordings are also limited to personal use. Any distribution of such recordings is strictly prohibited.

Violation of this policy will result in disciplinary action through the Code of Student Conduct.