| General Education Requirements: |
Minimum Credits |
| Area A — Communications |
|
|
EGL 101
|
3
|
|
One course from: EGL 102, EGL 111, EGL 212, SPE 103
|
3
|
|
(SPE 103 recommended)
|
|
| Area B — Mathematics |
0-3
|
One course from Area B (Mathematics) or Area C (Science)
(MAT 111 recommended)
|
|
| Area C — Science |
0-3
|
|
One course from Area B (Mathematics) or Area C (Science)
|
|
| Area D — Social and Behavioral Sciences |
3
|
|
(PSY 221 recommended)
|
|
| Area E — Humanities/Fine Arts |
3
|
|
One course from a humanities or fine arts discipline
|
|
| Area F — Contemporary Global Studies* |
0-3
|
| Other General Education credits |
0-3
|
| Additional credits from Areas B, C, D, E or F if needed |
|
| to meet 18 credit hour minimum |
|
| Total General Education Requirements: |
18
|
|
*Students may take a Contemporary Global Studies course that
|
|
|
satisfies both Area F and another Area requirement.
|
|
| xx |
|
| Major Requirements: |
Minimum Credits |
|
MKT 131 Principles of Marketing
|
3
|
|
MKT 230 Consumer Behavior
|
3
|
|
MKT 248 Marketing Management
|
3
|
|
MKT 251 Marketing Practicum
|
3
|
|
MGT 118 Effective Management Communications
|
3
|
|
|
|
| Marketing courses to total a minimum of twelve credit hours |
|
| as follows: |
12
|
|
Four courses from among the following:
|
|
|
MKT 161 Principles of Professional Selling
|
3 |
|
MKT 215 Principles of Advertising
|
3 |
|
MKT 225 Business and Service Marketing
|
3 |
|
MKT 239 Tools and Techniques for Direct Marketing
|
3 |
|
MKT 240 Public Relations I
|
3 |
|
MKT 265 Marketing
Strategies for the Internet
|
3
|
|
MKT 270 Integrated Marketing Communications
|
3 |
|
Three credit hours from courses in ART, CIS, CAB or WWW
that focus on design, graphics or publications; contact the
Advising and Counseling Center for a list of acceptable courses
|
3
|
|
Four MKT electives to total six credit hours
|
12
|
| Total Major Requirements: |
42
|
| Total Semester Credit Hours for Associate in Applied Science
Degree: |
60
|
