| |
|
| CUSTOMER
SERVICE CERTIFICATE |
|
| 15 Semester Credit Hours |
|
| Curriculum: |
|
| Required Courses for a Certificate: |
Minimum Credits |
| MKT 151 Customer Service |
3 |
| MGT 251 Practicum |
3 |
| One course from the following: |
3 |
| MGT 101 Management and Supervision |
3 |
| MGT 121 Principles of Management |
3 |
| MGT 205 Organizational Behavior |
3 |
| MGT 232 Managing Diversity in the Workplace |
3 |
| One course from the following: |
3 |
| MKT 131 Principles of Marketing |
3 |
| MKT 161 Principles of Professional Selling |
3 |
| MKT 230 Consumer Behavior |
3 |
| MKT 249 Customer Relationship Management |
3 |
| One course from the following: |
3 |
| MGT 117 Human Relations in the Workplace |
3 |
| MGT 118 Effective Management Communications |
3 |
| MGT 210 Business Etiquette |
3 |
| PSY 101 Introduction to Psychology |
3 |
| SPE 103 Effective Speech |
3 |
| SPE 115 Interpersonal Communications between Cultures
|
3 |
| Total Semester Credit Hours for Certificate: |
15 |
| xx |
|
| MARKETING MANAGEMENT CERTIFICATE |
|
| 30 Semester Credit Hours |
|
| Curriculum: 0444 |
|
| Courses for a Certificate: |
Minimum Credits |
| MKT 131 Principles of Marketing |
3 |
| MKT 225 Business Marketing |
3 |
| MKT 248 Marketing Management |
3 |
| MKT 251 Marketing Practicum |
3 |
| MKT 271 Brand Marketing |
3 |
| Two courses from the following: |
6 |
- MKT 211 Sales Management
|
3 |
- MKT 230 Consumer Behavior
|
3 |
-
MKT 236 Marketing Research
|
3 |
- MKT 265 Internet Marketing
|
3 |
- MKT 270 Integrated Marketing Communications
|
3 |
| Three MKT electives to total six credit hours |
9 |
| Total Semester Credit Hours for Certificate: |
30 |
| xx |
|
| BUSINESS MARKETING CERTIFICATE |
|
| 15 Semester Credit Hours |
|
| Curriculum: 0445 |
|
| xx |
|
| Courses for a Certificate: |
Minimum Credits |
| MKT 131 Principles of Marketing |
3 |
|
MKT 151 Customer Service and Satisfaction
|
3 |
| MKT 165 e-Business |
3 |
| MKT 225 Business Marketing |
3 |
| One course from the following: |
3 |
- MKT 211 Management of the Sales Force
|
3 |
- MKT 248 Marketing Management
|
3 |
- MKT 265 Internet Marketing
|
3 |
- MKT 270 Integrated Marketing Communications
|
3 |
| Total Semester Credit Hours for Certificate: |
15 |
| xx |
|
| MARKETING COMMUNICATIONS CERTIFICATE |
|
| 27 Semester Credit Hours |
|
| Curriculum: 0446 |
|
| xx |
|
| Courses for a Certificate: |
Minimum Credits |
| MKT 131 Principles of Marketing |
3 |
| MKT 215 Introduction to Advertising |
3 |
| MKT 239 Direct Response Marketing |
3 |
| MKT 240 Introduction to Public Relations |
3 |
|
MKT 265 Internet Marketing
|
3 |
| MKT 270 Integrated Marketing Communications |
3 |
|
MKT 271 Brand Marketing
|
3 |
| |
|
| Two courses from the following: |
6 |
- MKT151 Customer Service and Satisfaction
|
3 |
- MKT 230 Consumer Behavior
|
3 |
- MKT 236 Marketing Research
|
3 |
- MKT 244 Public Relations II
|
3 |
- MKT 280 Advanced Advertising
|
3 |
| Total Semester Credit Hours for Certificate: |
27 |
| xx |
|
| SALES MANAGEMENT CERTIFICATE |
|
| 18 Semester Credit Hours |
|
| Curriculum: 0447 |
|
| xx |
|
| Courses for a Certificate: |
Minimum Credits |
| MGT 121 Principles of Management |
3 |
| MKT 131 Principles of Marketing |
3 |
| MKT 211 Management of the Sales Force |
3 |
| MKT 249 Customer Relationship Management |
3 |
| MGT 118 Effective Management Communications |
3 |
| Total Semester Credit Hours for Certificate: |
18 |
| xx |
|
| PROFESSIONAL SELLING SKILLS
CERTIFICATE |
|
| 15 Semester Credit Hours |
|
| Curriculum: 0263 |
|
| xx |
|
| Courses for a Certificate: |
Minimum Credits |
| MKT 131 Principles of Marketing |
3 |
| MKT 161 Principles of Professional Selling |
3 |
| MKT 261 Advanced Professional Selling |
3 |
| MGT 118 Effective Management Communications |
3 |
| One course from the following: |
3 |
-
- MGT 121 Principles of Management
|
3 |
-
- MGT 130 Purchasing Management
|
3 |
- MKT 211 Management of the Sales Force
|
3 |
- MKT 215 Introduction to Advertising
|
3 |
MKT 230 Consumer Behavior
|
3 |
- MKT 239 Direct Response Marketing
|
3 |
- MKT 265 Internet Marketing
|
3 |
- SPE 103 Effective Speech
|
3 |
| Total Semester Credit Hours for Certificate: |
15 |
| xx |
|
| SMALL BUSINESS MARKETING CERTIFICATE |
|
| 15 Semester Credit Hours |
|
| Curriculum: 0448 |
|
| xx |
|
| Courses for a Certificate: |
Minimum Credits |
| MGT 160 Small Business Management |
3 |
| MKT 131 Principles of Marketing |
3 |
| MKT 239 Direct Response Marketing |
3 |
| Courses to total six credit hours from the following: |
6 |
|
MKT 151 Customer Service and Satisfaction
|
3 |
|
MKT 161 Principles of Professional Selling
|
3 |
| MKT 165 e-Business |
3 |
| MKT 213 Retailing |
3
|
| MKT 215 Introduction to Advertising |
3 |
| MKT 265 Internet Marketing |
3 |
|
ACC 100 Small Business Accounting Procedures |
3 |
| Total Semester Credit Hours for Certificate: |
15 |
| xx |
|
| e-BUSINESS MARKETING CERTIFICATE |
|
| 21 Semester Credit Hours |
|
| Curriculum: 0456 |
|
| |
|
| Courses for a Certificate: |
Minimum Credits |
|
MKT 131 Principles of Marketing
|
3 |
|
MKT 165 e-Business
|
3 |
|
MKT 265 Internet Marketing
|
3 |
|
WWW 131 Building a Web Page
|
3 |
|
Three credit hours from the following:
|
3 |
-
- MKT 151 Customer Services and Satisfaction
|
3 |
-
- MKT 215 Introduction to Advertising
|
3 |
-
- MKT 230 Consumer Behavior
|
3 |
|
Three credit hours from the following:
|
3 |
- MKT 225 Business Marketing
|
3 |
- MKT 239 Direct Response Marketing
|
3 |
- MKT 270 Integrated Marketing Communications
|
3 |
|
Three credit hours from the following:
|
3 |
- MKT 266 New Media and Technology in Marketing
|
3 |
- WWW 171 Advanced Web Page Development
|
3 |
- WWW 210 Web Site Maintenance and Management
|
4 |
| Total Credit Hours for Certificate: |
21 |
| |
|
| |
|
| PUBLIC RELATIONS CERTIFICATE |
|
| 18 Semester Credit Hours |
|
| Curriculum: 0458 |
|
| |
|
| Courses for a Certificate: |
Minimum Credits |
|
MKT 131 Principles of Marketing
|
3 |
|
MKT 240 Introduction to Public Relations
|
3 |
MKT 243 Managing Publications |
3 |
|
MKT 244 Public Relations II: Special Events
|
3 |
| Three credit hours from the following: |
3 |
|
MKT 132 Marketing for Nonprofit Organizations
|
3 |
|
MKT 247 Cases in Public Relations Management
|
3 |
| MKT 260 Advanced Events Planning |
3 |
| MKT 262 Meeting and Convention Planning |
3 |
|
MKT 265 Internet Marketing
|
3 |
|
MKT 270 Integrated Marketing Communications
|
3 |
|
MKT 271 Brand Marketing
|
3 |
| Three credit hours from the following: |
3 |
|
EGL 101 Composition I
|
3 |
|
EGL 111 Introduction to Business and Technical Writing
|
3 |
| Total Semester Credit Hours for Certificate:... |
18 |
| |
|
