Marketing Management

Courses for a Certificate:

Credit Hours

MKT 131 Principles of Marketing

3

MKT 240 Introduction to Public Relations

3

MKT 244 Advanced Public Relations and Special Events

3

Six credit hours from the following:

6

     MKT 132 Marketing for Nonprofit Organizations

3

     MKT 260 Events Planning

3

     MKT 262 Meeting and Convention Planning

3

     MKT 263 Green Events Planning

3

     MKT 265 Interactive Marketing

3

     MKT 266 New Media and Technology in Marketing

3

     MKT 270 Integrated Marketing Communications

3

     MKT 271 Brand Marketing

3

Three credit hours from the following:

3

     EGL 101 Composition I

3

     EGL 111 Introduction to Business and Technical Writing

3

Total Semester Credit Hours for Certificate:

18