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Marketing Management

Associate in Applied Science Degree
60 Semester Credit Hours; Curriculum: 0265

General Education Requirements:

Credit Hours

Area A — 

Communications

3

 

EGL 101

3

 

One course from EGL 102, EGL 111, EGL 212, SPE 103
(SPE 103 Recommended)

 

Area B — 

Mathematics

0-3

 

One course from Area B (Mathematics) or Area C (Science)
(MAT 111 recommended)

 

Area C — 

Science

0-3

 

One course from Area B (Mathematics) or Area C (Science)

 

Area D — 

Social and Behavioral Sciences

3

 

One course from a social or behavioral science discipline

 

Area E — 

Humanities/Fine Arts

3

 

One course from a humanities or fine arts discipline

 

Area F —
 

Global Studies*
One course that satisfies Globl Studies requirement

0-3

Other General Education credits

0-3

 

Additional credits from Areas B, C, D, E or F if needed to meet 18-credit-hour minimum

 

Total General Education Requirements:

18

   

Major Requirements:

Credit Hours

MKT 131 Principles of Marketing

3

MKT 230 Consumer Behavior

3

MKT 248 Marketing Management

3

MKT 251 Practicum Marketing

3

MKT 270 Integrated Marketing Communications

3

MGT 118 Effective Management Communications

3

MGT 276 Corporate Social Responsibility and Decision Making

3


Two courses from the following:


6

MKT 215 Introduction to Advertising

3

MKT 240 Introduction to Public Relations

3

MKT 266 New Media & Technology in Marketing

3

MKT 271 Brand Marketing

3


3 credit hours from courses in ART, CIS, or CAB that focus on design, graphics or publications; contact Advising Services for a list of acceptable courses


3


12 credit hours from MKT or GBS courses

12


Total Major Requirements:

42


Total Semester Credit Hours for Associate in Applied Science Degree:

60

 


*Students may take a Global Studies course that satisfies both Area F and another Area requirement.

Also see
Marketing Management Department
Careers in Marketing Management
All Degrees and Certificates

Alumni Profile

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Theresa Bashiri-Remetio knew returning to college would require some serious short-term sacrifices.

 

IMPORTANT DATES


April 6
Registration opens for fall 2016 semester.

May 12, 13
Evaluation Days.

May 13
Last day of student attendance.

May 16
First summer 2016 interim classes begin.

May 16
Grading Day
Faculty on campus and available to students at designated times.

May 17
Faculty grading due.

May 17
Commencement.

May 30
Memorial Day holiday, College closed.

June 6
Summer 2016 eight-week session classes begin.

Full Academic Calendar