Marketing Management

Associate in Applied Science Degree
60 Semester Credit Hours; Curriculum: 0265

General Education Requirements:		Credit Hours
Area A —	Communications	3
	EGL 101	3
	One course from: EGL 102, EGL 111, EGL 212, SPE 103 (SPE 103 Recommended)
Area B —	Mathematics	0-3
	One course from Area B (Mathematics) or Area C (Science) (MAT 111 recommended)
Area C —	Science	0-3
	One course from Area B (Mathematics) or Area C (Science)
Area D —	Social and Behavioral Sciences	3
	One course from a social or behavioral science discipline
Area E —	Humanities/Fine Arts	3
	One course from a humanities or fine arts discipline
Area F —	Contemporary Global Studies*	0-3
Other General Education credits		0-3
	Additional credits from Areas B, C, D, E or F if needed to meet 18-credit-hour minimum
Total General Education Requirements:		18

Major Requirements:		Credit Hours
MKT 131 Principles of Marketing		3
MKT 230 Consumer Behavior		3
MKT 248 Marketing Management		3
MKT 251 Practicum Marketing		3
MKT 270 Integrated Marketing Communications		3
MGT 118 Effective Management Communications		3
MGT 276 Corporate Social Responsibility and Decision Making		3
Two courses from the following:		6
MKT 215 Introduction to Advertising		3
MKT 240 Introduction to Public Relations		3
MKT 265 Interactive Marketing		3
MKT 271 Brand Marketing		3
3 credit hours from courses in ART, CIS, CAB or WWW that focus on design, graphics or publications; contact Advising and Counseling for a list of acceptable courses		3
12 credit hours from MKT or GBS courses		12
Total Major Requirements:		42
Total Semester Credit Hours for Associate in Applied Science Degree:		60