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Marketing Management

Associate in Applied Science Degree
60 Semester Credit Hours; Curriculum: 0265

General Education Requirements:

Credit Hours

Area A — 

Communications

3

 

EGL 101

3

 

One course from EGL 102, EGL 111, EGL 212, SPE 103
(SPE 103 Recommended)

 

Area B — 

Mathematics

0-3

 

One course from Area B (Mathematics) or Area C (Science)
(MAT 111 recommended)

 

Area C — 

Science

0-3

 

One course from Area B (Mathematics) or Area C (Science)

 

Area D — 

Social and Behavioral Sciences

3

 

One course from a social or behavioral science discipline

 

Area E — 

Humanities/Fine Arts

3

 

One course from a humanities or fine arts discipline

 

Area F —
 

Global Studies*
One course that satisfies Globl Studies requirement

0-3

Other General Education credits

0-3

 

Additional credits from Areas B, C, D, E or F if needed to meet 18-credit-hour minimum

 

Total General Education Requirements:

18

   

Major Requirements:

Credit Hours

MKT 131 Principles of Marketing

3

MKT 230 Consumer Behavior

3

MKT 248 Marketing Management

3

MKT 251 Practicum Marketing

3

MKT 270 Integrated Marketing Communications

3

MGT 118 Effective Management Communications

3

MGT 276 Corporate Social Responsibility and Decision Making

3


Two courses from the following:


6

MKT 215 Introduction to Advertising

3

MKT 240 Introduction to Public Relations

3

MKT 266 New Media & Technology in Marketing

3

MKT 271 Brand Marketing

3


3 credit hours from courses in ART, CIS, or CAB that focus on design, graphics or publications; contact Advising Services for a list of acceptable courses


3


12 credit hours from MKT or GBS courses

12


Total Major Requirements:

42


Total Semester Credit Hours for Associate in Applied Science Degree:

60

 


*Students may take a Global Studies course that satisfies both Area F and another Area requirement.

Also see
Marketing Management Department
Careers in Marketing Management
All Degrees and Certificates

Alumni Profile

preview image
After dropping out of Southern Illinois University Carbondale, Nick Frankel embarked on a soul-searching journey.

 

IMPORTANT DATES


February 14
Last day to withdraw from 16-week courses and have course dropped from record*.

February 15
Presidents Day holiday, College closed.

February 16
Last day to change to audit for 16-week courses.

February 28
Incomplete (I) grades from fall 2015 semester for which faculty have not submitted final grades will become an "F" after this date.

March 11
Last day for filing Graduation Petitions.

March 14 -20
Spring Break

March 21
Classes resume after Spring Break.

March 23
Registration opens for summer 2016 semester.

March 27
Last day to withdraw with a "W" from 16-week courses; Students will receive a grade in all courses in which they are enrolled after March 29.

April 6
Registration opens for fall 2016 semester.


Full Academic Calendar