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Marketing Management

Associate in Applied Science Degree
60 Semester Credit Hours; Curriculum: 0265

General Education Requirements:

Credit Hours

Area A — 

Communications

3

 

EGL 101

3

 

One course from EGL 102, EGL 111, EGL 212, SPE 103
(SPE 103 Recommended)

 

Area B — 

Mathematics

0-3

 

One course from Area B (Mathematics) or Area C (Science)
(MAT 111 recommended)

 

Area C — 

Science

0-3

 

One course from Area B (Mathematics) or Area C (Science)

 

Area D — 

Social and Behavioral Sciences

3

 

One course from a social or behavioral science discipline

 

Area E — 

Humanities/Fine Arts

3

 

One course from a humanities or fine arts discipline

 

Area F — 

Contemporary Global Studies*

0-3

Other General Education credits

0-3

 

Additional credits from Areas B, C, D, E or F if needed to meet 18-credit-hour minimum

 

Total General Education Requirements:

18

   

Major Requirements:

Credit Hours

MKT 131 Principles of Marketing

3

MKT 230 Consumer Behavior

3

MKT 248 Marketing Management

3

MKT 251 Practicum Marketing

3

MKT 270 Integrated Marketing Communications

3

MGT 118 Effective Management Communications

3

MGT 276 Corporate Social Responsibility and Decision Making

3


Two courses from the following:


6

MKT 215 Introduction to Advertising

3

MKT 240 Introduction to Public Relations

3

MKT 266 New Media & Technology in Marketing

3

MKT 271 Brand Marketing

3


3 credit hours from courses in ART, CIS, or CAB that focus on design, graphics or publications; contact Advising Services for a list of acceptable courses


3


12 credit hours from MKT or GBS courses

12


Total Major Requirements:

42


Total Semester Credit Hours for Associate in Applied Science Degree:

60

 


*Students may take a Contemporary Global Studies course that satisfies both Area F and another Area requirement.

 

See Marketing Department page.

See all Degrees and Certificates.

Alumni Profile

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IMPORTANT DATES


August 17
Faculty return for fall 2015 semester.

August 21
Second summer interim classes end.

August 24
Fall 2015 semester classes begin.

August 25
Second summer interim faculty grading due.

August 31
Last day to submit proof of residency, business service agreements and chargebacks/joint agreements.

September 7
Labor Day holiday. College closed.

September 20
Last day to withdraw from 16-week courses and have course dropped from record.

September 21
Last day to change to audit for 16-week courses.

October 4
Incomplete (I) grades from summer 2015 semester for which faculty have not submitted final grades will become an "F" after this date.

October 9
Last day for filing Graduation Petitions.


Full Academic Calendar