Primary Navigation
  • About
  • Academics
  • Continuing Education
  • Admission
  • Student Life
  • Student Services
  • Library
  • News and Events
  • Giving

Marketing Management

Associate in Applied Science Degree
60 Semester Credit Hours; Curriculum: 0265

General Education Requirements:

Credit Hours

Area A — 

Communications

3

 

EGL 101

3

 

One course from EGL 102, EGL 111, EGL 212, SPE 103
(SPE 103 Recommended)

 

Area B — 

Mathematics

0-3

 

One course from Area B (Mathematics) or Area C (Science)
(MAT 111 recommended)

 

Area C — 

Science

0-3

 

One course from Area B (Mathematics) or Area C (Science)

 

Area D — 

Social and Behavioral Sciences

3

 

One course from a social or behavioral science discipline

 

Area E — 

Humanities/Fine Arts

3

 

One course from a humanities or fine arts discipline

 

Area F — 

Contemporary Global Studies*

0-3

Other General Education credits

0-3

 

Additional credits from Areas B, C, D, E or F if needed to meet 18-credit-hour minimum

 

Total General Education Requirements:

18

   

Major Requirements:

Credit Hours

MKT 131 Principles of Marketing

3

MKT 230 Consumer Behavior

3

MKT 248 Marketing Management

3

MKT 251 Practicum Marketing

3

MKT 270 Integrated Marketing Communications

3

MGT 118 Effective Management Communications

3

MGT 276 Corporate Social Responsibility and Decision Making

3


Two courses from the following:


6

MKT 215 Introduction to Advertising

3

MKT 240 Introduction to Public Relations

3

MKT 266 New Media & Technology in Marketing

3

MKT 271 Brand Marketing

3


3 credit hours from courses in ART, CIS, or CAB that focus on design, graphics or publications; contact Advising Services for a list of acceptable courses


3


12 credit hours from MKT or GBS courses

12


Total Major Requirements:

42


Total Semester Credit Hours for Associate in Applied Science Degree:

60

 


*Students may take a Contemporary Global Studies course that satisfies both Area F and another Area requirement.

 

See Marketing Department page.

See all Degrees and Certificates.

Alumni Profile

preview image
In spite of having a bachelor’s degree, Anita Taylor ’86 wasn’t sure what she wanted to do with her life. She found her niche at Oakton.

 

IMPORTANT DATES


July 2
Last day for filing Graduation Petitions.

July 4
Independence Day holiday College closed.

July 6
Independence Day holiday observance, no classes. College open.

July 7
Last day to withdraw with a "W" (no withdrawals after mid-term). Students will receive a grade in all courses in which they are enrolled after July 7.

July 23
Incomplete (I) grades from spring 2015 semester for which faculty have not submitted final grades will become an "F" after this date.

July 30
Classes end.

August 3
Faculty grading due.

August 3
Second summer interim classes begin.

August 17
Faculty return for fall 2015 semester.

August 21
Second summer interim classes end.

August 24
Fall 2015 semester classes begin.

August 25
Second summer interim faculty grading due.

Full Academic Calendar