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Marketing Management

Associate in Applied Science Degree
60 Semester Credit Hours; Curriculum: 0265

General Education Requirements:

Credit Hours

Area A — 

Communications

3

 

EGL 101

3

 

One course from EGL 102, EGL 111, EGL 212, SPE 103
(SPE 103 Recommended)

 

Area B — 

Mathematics

0-3

 

One course from Area B (Mathematics) or Area C (Science)
(MAT 111 recommended)

 

Area C — 

Science

0-3

 

One course from Area B (Mathematics) or Area C (Science)

 

Area D — 

Social and Behavioral Sciences

3

 

One course from a social or behavioral science discipline

 

Area E — 

Humanities/Fine Arts

3

 

One course from a humanities or fine arts discipline

 

Area F —
 

Global Studies*
One course that satisfies Globl Studies requirement

0-3

Other General Education credits

0-3

 

Additional credits from Areas B, C, D, E or F if needed to meet 18-credit-hour minimum

 

Total General Education Requirements:

18

   

Major Requirements:

Credit Hours

MKT 131 Principles of Marketing

3

MKT 230 Consumer Behavior

3

MKT 248 Marketing Management

3

MKT 251 Practicum Marketing

3

MKT 270 Integrated Marketing Communications

3

MGT 118 Effective Management Communications

3

MGT 276 Corporate Social Responsibility and Decision Making

3


Two courses from the following:


6

MKT 215 Introduction to Advertising

3

MKT 240 Introduction to Public Relations

3

MKT 266 New Media & Technology in Marketing

3

MKT 271 Brand Marketing

3


3 credit hours from courses in ART, CIS, or CAB that focus on design, graphics or publications; contact Advising Services for a list of acceptable courses


3


12 credit hours from MKT or GBS courses

12


Total Major Requirements:

42


Total Semester Credit Hours for Associate in Applied Science Degree:

60

 


*Students may take a Global Studies course that satisfies both Area F and another Area requirement.

Also see
Marketing Management Department
Careers in Marketing Management
All Degrees and Certificates