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Marketing MKT115 - Creativity in Business
Course explores the nature and role of creativity in organizations using theories and methods of creative thinking linking creativity and innovation. Topics include techniques, simulations, and case studies to develop the creative process. Students will design a tool box with which creativity can be managed to promote innovation and enhance organizational effectiveness, along with individual creativity.
3 Credit Hours (lecture: 3; lab: 0) MKT131 - Principles of Marketing
Course studies full meaning of the marketing concept. Content includes discovering consumer needs and wants; translating needs and wants into products and services; creating demand for these products and services and then expanding this demand; developing and analyzing marketing plans.
3 Credit Hours (lecture: 3; lab: 0) MKT132 - Marketing for Nonprofit Organizations
Course concentrates on practical knowledge to assist in development of strategic planning. Content includes fund raising, finding suitable donors, attracting volunteers; developing a market and promotional plan. Content includes mini workshops to improve public relations skills; direct marketing, advertising, evaluating fund raising opportunities and grant writing. Intended for volunteers and executives involved in a nonprofit organization.
3 Credit Hours (lecture: 3; lab: 0) MKT134 - Fundraising and Grant Writing
Course offers in-depth exposure to the funding skills for the nonprofit organization. Content includes how nonprofits secure financial resources to further their missions from individuals, foundations and government sources; how managers and development professionals of nonprofits generate funding through grant writing, annual giving programs, major gift cultivation, planned giving programs, and special events and benefits. Recommended: MKT 132 and either EGL 101 or placement into EGL 101, or consent of instructor.
3 Credit Hours (lecture: 3; lab: 0) MKT142 - Green Marketing
Course examines how the green movement is impacting the marketplace and how businesses, nonprofits and government agencies are striving to meet growing consumer demand for eco-friendly products and services. Issues associated with developing environmental sensitive offerings, bringing them to market, engaging consumers with environmental programs, along with the best practices for substantiating, reporting and communicating environmental gains and outcomes are explored.
3 Credit Hours (lecture: 3; lab: 0) MKT150 - Sports Marketing
Course examines successful business tie-in with a sports event. Content includes the requisite planning, implementing and managing skills. Student development of a strategic marketing plan for a sports event or introduction of some other sports-related product to the marketplace. Recommended: MKT 131.
3 Credit Hours (lecture: 3; lab: 0) MKT151 - Customer Service and Satisfaction
Course focuses on the skills and strategies that lead to successful implementation of customer service. Content includes student designed comprehensive customer service program; applying customer satisfaction research to measure programs effectiveness.
3 Credit Hours (lecture: 3; lab: 0) MKT161 - Principles of Professional Selling
Course deals with the actual process of selling a product. Content includes principles and techniques used in prospecting, approaching, demonstrating, meeting objection and closing a sale; attitudes and attributes which successful sales personnel develop. Sales presentations given by students.
3 Credit Hours (lecture: 3; lab: 0) MKT165 - e-Business
Course studies various aspects of e-Business. Content includes decisions such as product selection, distribution, pricing, shipping, warranty, insurance, legal issues, privacy and infrastructure of doing business on line. Students develop business plan for e-Commerce operation.
3 Credit Hours (lecture: 3; lab: 0) MKT211 - Management of The Sales Force
This course presents contemporary methods of recruiting, selecting and training a sales force; establishment of sales quotas and sales territories; development and implementation of sales programs; management and supervision of the sales force; and the role of the sales force as an effective marketing tool. Recommended: MKT 131 and MKT 161 or appropriate sales experience or consent of instructor.
3 Credit Hours (lecture: 3; lab: 0) MKT213 - Retailing
Course provides overview of supporting elements of successful of a retail business. Content includes the five components of merchandising: planning, product, placement, price and promotion; as well as examination of existing retail institutions to understand the concepts behind effective strategic retail planning, location analysis, product selection and presentation; and customer communication techniques (selling, display, advertising, and promotion).
3 Credit Hours (lecture: 3; lab: 0) MKT215 - Introduction to Advertising
Course introduces the role of advertising. Content includes integrated marketing communications, consumer behavior, creative strategies, and types of media. Practical applications integrated into course. Recommended: MKT 131.
3 Credit Hours (lecture: 3; lab: 0) MKT225 - Business Marketing
Course studies distinctive characteristics, policies and problems of marketing business-to-business environment. Content includes buying behavior; the promotion and selling of an industrial product; managing new and existing product line; ethics; and the impact of new technology such as e-commerce. Students required to develop a marketing plan for a business to business product. Recommended: MKT 131.
3 Credit Hours (lecture: 3; lab: 0) MKT230 - Consumer Behavior
Course reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. Content focus is on recognizing and applying consumer behavior theories to marketing strategies in a diverse marketplace.
3 Credit Hours (lecture: 3; lab: 0) MKT236 - Marketing Research
Course examines theory and skills necessary to design and analyze a market research project. Content focus is on practical uses of marketing research rather than heavy statistical analysis; interviewing and questionnaire design; data analysis; product and concept testing; protesting and tracking advertising. Students involved in actual marketing research project.
3 Credit Hours (lecture: 3; lab: 0)
Fee: $10 MKT239 - Direct Response Marketing
Course focuses on the overall strategic development. Content includes determining communication channels; message formation and production in direct response marketing; creating direct response marketing packages, formats, copy strategies and layout. Students required to plan and create a direct response marketing campaign. Recommended: MKT 131.
3 Credit Hours (lecture: 3; lab: 0) MKT240 - Introduction to Public Relations
Course introduces principles of public relations. Content includes practices, theories, ethics, issues, and problems, as well as integration of practical applications.
3 Credit Hours (lecture: 3; lab: 0) MKT243 - Managing Publications
Course provides opportunity to apply PR and marketing principals to a hands-on experience producing an entertaining and informative public relations publication. Content includes managing basic concepts related to layout, graphics, photography, production, printing and distribution of publications. Recommended: MKT 240 or knowledge of publications software or consent of instructor.
3 Credit Hours (lecture: 3; lab: 0) MKT244 - Advanced Public Relations & Special Events
Course presents advanced perspectives of Public Relations. Content includes applying techniques learned in Public Relations I; combining marketing fundamentals with PR principles to acquire sponsorship, organize and promote a special event, use the Internet, and handle crisis communication. Focus is on the expanded role of todays PR professional, including various components of integrated marketing. Recommended: MKT 240.
3 Credit Hours (lecture: 3; lab: 0) MKT247 - Cases in Public Relations Management
Course involves case study approach to understanding public relations management. Content includes examining how a variety of companies have dealt with public relations issues. Recommended: MKT 240 and MKT 244.
3 Credit Hours (lecture: 3; lab: 0) MKT248 - Marketing Management
Course involves case study and problem solving approach to making marketing decisions. Content focuses on all elements in the development of marketing strategy: marketing development; product planning; marketing channels; pricing, advertising, and promotion. Recommended: MKT 131 or consent of instructor.
3 Credit Hours (lecture: 3; lab: 0) MKT249 - Customer Relationship Management
Course examines customer relationship management (CRM) Content includes the customer driven, market-based practices that enable a business to attract, satisfy and retain customers profitably. Focus is on developing programs that cultivate customer relationships, and brand and product loyalty. Recommended: MKT 131.
3 Credit Hours (lecture: 3; lab: 0) MKT251 - Practicum Marketing
Course offers opportunity to earn credit in directed marketing experience within an approved business or industrial firm. Arrangements and credit given worked out in conjunction with the Marketing Management Chair.Recommendation: Satisfactory completion of 12 hours in Marketing courses with a minimum grades of C in all MKT courses and consent of department chair.Hands-on experience using word processing, the Internet, and e-mail.
3 Credit Hours (lecture: 1; lab: 15) MKT253 - Crisis and Issue Management
Course introduces crisis management from a public relations perspective. Content includes examination of the types of crises encountered; potential impact on the organization and its stakeholders; and strategies for prevention, management and recovery. Recommended: MKT 240.
3 Credit Hours (lecture: 3; lab: 0) MKT260 - Events Planning
Course focuses on the skills necessary to design, implement, and manage spectacular special events, either as stand-alone or within the context of other meetings. Topics include the planning and marketing of special events from concept to conclusion, including catering and menu design, selecting distinctive venues and entertainment (e.g., celebrities and nationally recognized speakers such as former political leaders), and working with outside vendors to incorporate sound and special effects (lasers, pyrotechnics, etc.).Prerequisite: Recommended MKT244
3 Credit Hours (lecture: 3; lab: 0) MKT261 - Advanced Professional Selling
Course concentrates on fine tuning existing selling skills. Content includes current selling strategies developed by todays top sales trainers such as Zig Zigler and Tom Hopkins and others; extensive use of videotaping. Recommended: MKT 161 or equivalent experience in selling or consent of instructor.
3 Credit Hours (lecture: 3; lab: 0) MKT262 - Meeting and Convention Planning
Course provides the basic tools to successfully plan and manage local, national, and international meetings and conferences. Course information assists the student in understanding the basic competencies tested in the ISES Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) examinations.
3 Credit Hours (lecture: 3; lab: 0) MKT263 - Green Events Planning
Course focuses on the skills necessary to design, implement and manage green special events (either as stand-alone or within the context of other meetings). Topics include the planning and marketing of green events, from concept to conclusion, including catering and menu design, zero-waste kitchen, and selecting green venues while working with outside green vendors. Recommended: MKT 142 or MKT 260
3 Credit Hours (lecture: 3; lab: 0) MKT265 - Interactive Marketing
Course focuses on necessary Internet marketing and advertising channels. Content includes understanding how media requires different types of strategies to reach and communicate with its customers; examining successful web sites to find out what works; maintaining and keeping web site interesting while accomplishing specific business goals.Recommended: WWW 131 or MKT 131, or MKT 165 e-Business, Hands-on experience using word processing, the Internet, and e-mail.
3 Credit Hours (lecture: 3; lab: 0) MKT266 - New Media and Technology in Marketing
Course examines progress, potential and impact of the Internet, World Wide Web, and other forms of computing and telecommunications technology for online marketing of goods and service across a wide range of product categories. Content includes investigation of the Internet as a business tool to increase effectiveness, efficiency, competitiveness, and to create new business models. Students research current methods of online marketing, and then develop a site with marketing and maintenance plan for further development of business models and segments. Recommended: MKT 265 or consent of instructor.
3 Credit Hours (lecture: 3; lab: 0)
Fee: $15 MKT270 - Integrated Marketing Communications
Course studies effects of advertising on the consumer. Content includes advertising, sales promotion, direct marketing and public relations. Students use flow of communication to develop an integrated marketing program. Recommended: MKT 131 and MKT 215.
3 Credit Hours (lecture: 3; lab: 0) MKT271 - Brand Marketing
Course emphasizes importance of brand identity in the integrated marketing communications strategy. Content includes how to build a value-added brand in todays competitive market place; use of name, logo and corporate identity to create and market brand equity for a company. Students develop a brand building advertising plan incorporating traditional and new digital technologies. Recommended: MKT 131.
3 Credit Hours (lecture: 3; lab: 0) MKT290 - Topics in Marketing
Course meets special interest needs of marketing student sand local business organizations. Special topics will be offered for variable credit from one to three semester credit hours. Students may repeat MKT 290 up to three times on different topics for a maximum of nine semester credit hours. Prerequisite may vary by topic.
1-4 Credit Hours (lecture: 1-4; lab: 1-4)
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