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Introduction to Visual Communication

I.     Course Prefix/Number: GRD 101

       Course Name: Introduction to Visual Communication

       Credits: 3 (3 lecture; 2 lab)

II.    Prerequisite

None

III.   Course (Catalog) Description

Course covers the fundamental principles of design and how these relate to effective communication. It explores the media and tools that create imaging and how these tools are integrated into the image-making process. Topics include conceptual design, critical thinking in the creation of practical design, how design relates to industry, human perception and the visual process, and the history of visual communication, from the symbols of the cave man to modern-day advertising.

IV.   Learning Objectives

A.    To identify the fundamental elements and principles of design
B.    To explain the how media are used in the creation of imaging
C.    To incorporate the design process into image-making.
D.    To use color in an effective manner.
E.    To produce images that demonstrate mastery of key skills.

V.    Academic Integrity

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.

VI.   Sequence of Topics

A.    History of Visual Communication
          1.    The cradle of civilization
          2.    The invention of writing
          3.    The Asian connection
          4.    The discovery of printing
          5.    Alphabets
          6.    The Graphic Renaissance
          7.    The Industrial Revolution
          8.    The Modernist Era
          9.    The Age of  Information
B. Perception and Imaging
          1.    Visual selection
          2.    Gestalt grouping
          3.    Memory and association
          4.    Space, time and color
          5.    Contours
          6.    Illusion and ambiguity
          7.    The morphics
          8.    Human personality
          9.    Visual concepts
C. Elements of Two-dimensional Designs
          1.    Tone
          2.    Line   
          3.    Texture
          4.    Shape
          5.    Color theory
D. Media
          1.    Pencil
          2.    Photography
          3.    Digital imaging
          4.    Painting
          5.    Charcoal
          6.    Print-making
E.  Principles of Design
          1.    Unity and variety
          2.    Grouping
          3.    Containment
          4.    Repetition
          5.    Proximity
          6.    Closure
          7.    Patterns and grids
          8.    Balance
          9.    Symmetrical balance
        10.    Rhythm
        11.    Emphasis
        12.    Illusion of space and movement
F. Problem Solving
         1.    The design process
         2.    Fine art process
         3.    Source of ideas
         4.    Convergent and divergent thinking
         5.    Brainstorming
         6.    Visual research
         7.    Critical thinking
G. Meaning
         1.    Criteria
         2.    Form, subject and content
         3.    Critiques
         4.    Contrast and compare
         5.    Iconography
         6.    Stereotypes
         7.    Purpose and Intent
         8.    Context
         9.    Aesthetics

VII.  Methods of Instruction

This course will be taught using a combination of lecture and demonstrations. Software demonstrations will use the appropriate Graphic Design software.

Course may be taught as face-to-face, media-based, hybrid or online course.

VIII. Course Practices Required

A.    Complete weekly assignments
B.    Participate in critiques with completed work
C.    Complete two required notebooks with assigned exercises
D.    Produce a minimum of four 8x10” prints mounted on 11x14” board.
E.    Final exam

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

Text: VARIES BY INSTRUCTOR

X.    Methods of Evaluating Student Progress

A.    Grading
The final grade will be based upon a point system based on a maximum of 100. The total number of points earned will determine the grade, based upon the percentage of earned points out of 100 points. The grading scale is as follows:
100-90        =  A
90-80        =  B
80-70         =  C
70-60         =  D
60 and below    =  F

B.  Points will be derived from the following:
           3 Informal Critiques = 10 points per critique               

            Total = 30 Comments on 3 critiques = 5 points per critique  Total = 15
            2 Notebooks = 5 points per notebook                    Total = 10
            Final Critique                                          = 10
            Final Exam                                             = 35

C.  Assignments
All assignments are due at the scheduled critiques.

XI.   Other Course Information

Open lab time at Oakton will be posted for students at the beginning of the course.

If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.