Creativity in Business
I. Course Prefix/Number: MKT 115
Course Name: Creativity in Business
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
1. Develop a clear understanding of what innovation is and how to apply it
2. Apply creative style to problems and to further strengthen these abilities throughout the course through hands-on activities
3. Integrate idea generation processes for creative problem-solving
4. Examine problems from different perspectives and be able generate unexpected solutions
5. Understand the role and structure of group processes in creativity
6. Identify and reduce some of the barriers to creativity and innovation in the workplace
V. Academic Integrity
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Sequence of Topics
- The Creative Process: Individual Characteristics and Behaviors
- Leadership's role
- Idea generation
- Creative Problem-Solving- Alternative Solutions Implementation
VII. Methods of Instruction
Course may be taught as face-to-face, media-based, hybrid or online course.
VIII. Course Practices Required
IX. Instructional Materials
X. Methods of Evaluating Student Progress
Project 1- Identify and discuss an ongoing or recent problem that you are facing or issue you would like to explore in your job, organization, or personal life.
- Conflict with a coworker
- Your company is experiencing change and you are at a crossroads
- Creating a workable budget
- Potential career options
Project 2- Drawing on the issues from project one, apply at least three of the creativity methods and techniques learned in class.
Project 3- "Out of the box project"- students will be given random items from which they will make a list of potential products. They will select the top three product ideas to explore further.
Project 4- Case study-"Creative Consultant"- students will identify a problem that a company (could be within their own company or a company of their choice). Students will analyze current situation, utilize and document creative techniques to reach a potential solution for the company.
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the ASSIST office in the Learning Center. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.