I. Course Prefix/Number: MKT 142
Course Name: Green Marketing
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
2. Distinguish between green programs and greenwashing
3. Write an environmental gains report
4. Evaluate green products and their impact on consumers, investors and employees
5. Assess practical tools and resources marketers need to appropriately market products, practices and services
V. Academic Integrity
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Sequence of Topics
• Understanding the Environmentally Conscious Consumer
• Consumer and Business Channels for Green Products
• Eco-Labeling -- Standards, Certification and Eco-Branding
• FTC and other regulations influencing environmental claims
• Price, Place and Promotional Options in the Green Market
VII. Methods of Instruction
Course may be taught as face-to-face, media-based, hybrid or online course.
VIII. Course Practices Required
IX. Instructional Materials
Varies by instructor.
Discussions will be supplemented with current articles and case studies.
X. Methods of Evaluating Student Progress
Grades are based on written assignments, classroom presentations/participation and projects.
30% Book Report
40% Research Presentation
30% In-class Assignments and Participation
XI. Other Course Information
The instructor will establish policies with respect to make-ups, incomplete grades, tardiness, etc.
All students will be subject to the Code of Student Conduct as set forth in the college catalog.
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.