Green Marketing

I.     Course Prefix/Number: MKT 142

       Course Name: Green Marketing

       Credits: 3 (3 lecture; 0 lab)

II.    Prerequisite


III.   Course (Catalog) Description

Course examines how the green movement is impacting the marketplace and how businesses, nonprofits and government agencies are striving to meet growing consumer demand for eco-friendly products and services.  Issues associated with developing environmental sensitive offerings, bringing them to market, engaging consumers with environmental programs, along with the best practices for substantiating, reporting and communicating environmental gains and outcomes are explored.

IV.   Learning Objectives

1. Construct a green marketing program for a business, a product or service.
2. Distinguish between green programs and greenwashing
3. Write an environmental gains report
4. Evaluate green products and their impact on consumers, investors and employees
5. Assess practical tools and resources marketers need to appropriately market  products, practices and services

V.    Academic Integrity and Student Conduct

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.

Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at

VI.   Sequence of Topics

• Defining the "Green Market"
• Understanding the Environmentally Conscious Consumer
• Consumer and Business Channels for Green Products
• Eco-Labeling --  Standards, Certification and Eco-Branding
• FTC and other regulations influencing environmental claims
• Price, Place and Promotional Options in the Green Market

VII.  Methods of Instruction

Presentation will include lecture, class discussion, readings, guest speakers, exercises and case studies.
Course may be taught as face-to-face, hybrid or online course.

VIII. Course Practices Required

Reading assignments
Written assignments
Oral presentations
Case Studies

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

Varies by instructor.

Discussions will be supplemented with current articles and case studies.

X.    Methods of Evaluating Student Progress

Grades are based on written assignments, classroom presentations/participation and projects.

30% Book Report
40%  Research Presentation
30%  In-class Assignments and Participation

XI.   Other Course Information

Attendance policy will be established by the instructor.
The instructor will establish policies with respect to make-ups, incomplete grades, tardiness, etc.
All students will be subject to the Code of Student Conduct as set forth in the college catalog.

If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.

Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.

Resources and support for
  • pregnancy-related and parenting accommodations; and
  • victims of sexual misconduct
can be found at

Resources and support for LGBTQ+ students can be found at