I. Course Prefix/Number: MKT 225
Course Name: Business Marketing
Credits: 3 (3 lectures; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
2. Determine the nature of demand for an industrial product.
3. Design strategies, objectives and tactics for the business to business environment.
4. Assess and evaluate product lines and product management policies
5. Appraise multiple vendors in the channel system.
6. Determine pricing policies
7. Design promotional programs using the promotional mix components of personal selling, advertising, public relations, customer service and sales promotions.
8. Conduct competitive analysis in order to determine market potential
9. Assess the impact of new technologies in delivering an industrial product in the market place
V. Academic Integrity
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Sequence of Topics
Intro. to the Business Marketing Environment
Marketing Research and Information Systems
New Product Development, Management, and Strategy
Market Segmentation, Positioning, and Demand Projection
Price Planning and Strategy /Business Marketing Channel Participants
The Organizational Buying Process / Personal Selling
Business Sales Management
Advertising and Sales Promotion
International Business Marketing
VII. Methods of Instruction
Course may be taught as face-to-face, media-based, hybrid or online course.
VIII. Course Practices Required
Writing and Presenting a Market Plan
Case study analysis
IX. Instructional Materials
X. Methods of Evaluating Student Progress
Grades are based on written assignments, oral presentation and class participation.
Classroom Participation 20%
Mid-Term Assessment 25%
Final Assessment 25%
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the ASSIST office in the Learning Center. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.