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Marketing Management

Marketing Management

The Marketing Management curriculum is designed to meet a variety of student needs, including preparation for entry level positions, upgrading skills needed in current jobs, making career changes or acquiring specialized knowledge for small business ownership. Individuals may earn an A.A.S. degree in Marketing Management or certificates in a variety of specialized areas. Marketing involves planning and developing products and services, pricing them, making them available through effective channels of distribution and promoting them. Career positions exist in professional selling, research, advertising, customer service, public relations, retail merchandising, new product development, product management, warehousing and distribution, and consulting.

Students seeking to prepare for entry level positions will find the A.A.S. affords them the broadest range of preparation. The certificates provide students with the ability to gain new credentials quickly, to add many salable skills, and to build on previously obtained business knowledge. The marketing courses required to earn certificates may also be applied to the associate degree. Marketing careers in the future will demand higher levels of knowledge and skills in a variety of specialized areas. Certificates offer an opportunity for students to become more diversified in meeting tomorrow s performance requirements.

To enroll in the Practicum (MKT 251), students must earn a minimum grade of C in all other MKT courses.

To earn a certificate, students must earn a minimum grade of C in all MKT courses in the certificate.

Students intending to earn a baccalaureate degree in marketing should follow the General Business Associate in Arts curriculum.

For more information, contact Ron Thomas, student advisor, at  847.635.1949, Des Plaines or bandbguy@oakton.edu.


Faculty Profile

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There’s a reason Larry Marks captured the 2009 Ray Hartstein Award for Outstanding Professional Excellence in Teaching.

 

IMPORTANT DATES


March 1
Incomplete (I) grades from fall 2014 semester for which faculty have not submitted final grades will become an "F" after this date.

March 13
Last day for filing Graduation Petitions.

March 16 -22
Spring Break.

March 23
Classes resume after Spring Break

March 25
Spring 2015 semester classes begin.

March 29
Last day to withdraw with a "W" from 16-week courses; Students will receive a grade in all courses in which they are enrolled after March 29.

April 8
Registration opens for fall 2015 semester.

May 14, 15
Evaluation Days.

May 15
Last day of student attendance.

May 18
First summer 2015 interim classes begin.

Full Academic Calendar