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Marketing Management

Marketing Management

The Marketing Management curriculum is designed to meet a variety of student needs, including preparation for entry level positions, upgrading skills needed in current jobs, making career changes or acquiring specialized knowledge for small business ownership. Individuals may earn an A.A.S. degree in Marketing Management or certificates in a variety of specialized areas. Marketing involves planning and developing products and services, pricing them, making them available through effective channels of distribution and promoting them. Career positions exist in professional selling, research, advertising, customer service, public relations, retail merchandising, new product development, product management, warehousing and distribution, and consulting.

Students seeking to prepare for entry level positions will find the A.A.S. affords them the broadest range of preparation. The certificates provide students with the ability to gain new credentials quickly, to add many salable skills, and to build on previously obtained business knowledge. The marketing courses required to earn certificates may also be applied to the associate degree. Marketing careers in the future will demand higher levels of knowledge and skills in a variety of specialized areas. Certificates offer an opportunity for students to become more diversified in meeting tomorrow s performance requirements.

To enroll in the Practicum (MKT 251), students must earn a minimum grade of C in all other MKT courses.

To earn a certificate, students must earn a minimum grade of C in all MKT courses in the certificate.

Students intending to earn a baccalaureate degree in marketing should follow the General Business Associate in Arts curriculum.

For more information, contact Ron Thomas, student advisor, at  847.635.1949, Des Plaines or bandbguy@oakton.edu.


Faculty Profile

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Cari Paterno helps students cultivate a desire to learn and challenges them to aim high in life.

 

IMPORTANT DATES


August 17
Faculty return for fall 2015 semester.

August 21
Second summer interim classes end.

August 24
Fall 2015 semester classes begin.

August 25
Second summer interim faculty grading due.

August 31
Last day to submit proof of residency, business service agreements and chargebacks/joint agreements.

September 7
Labor Day holiday. College closed.

September 20
Last day to withdraw from 16-week courses and have course dropped from record.

September 21
Last day to change to audit for 16-week courses.

October 4
Incomplete (I) grades from summer 2015 semester for which faculty have not submitted final grades will become an "F" after this date.

October 9
Last day for filing Graduation Petitions.


Full Academic Calendar