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Digital Marketing Training

Prepare for an industry recognized Online Marketing Certified Associate (OMCA) or Online Marketing Certified Professional (OMCP) Certification in digital marketing. Whether new to the industry or an already experienced marketer, we have something for everyone.

Email us at to receive information about our course offerings, free webinars, and discount options! Training offered by Continuing Education and Workforce Development in partnership with Market Motive, LLC.

Questions about the OMCA or OMCP Certifications? Visit for more information. For any other questions or how to register, contact Keinesha Balkcom at or 847-635-1414.

Specialization/Certification Prep Courses




Internet Marketing Foundations


4 mos


Social Media Marketing


4 mos


Search Engine Optimization (SEO)


4 mos


Pay Per Click (PPC) Advertising


4 mos


Conversion Optimization


4 mos


Web Analytics


4 mos


Content Marketing


4 mos


Access is provided for four months. Take one or more specializations. Discounted bundle options available.

Other professional development non-certification prep courses are also available (e.g., YouTube Marketing, Blogging). Call 847-635-1414 for more information.

Course Descriptions

Internet Marketing Foundations (OMCA® Preparatory) (30 Hours)

Gain a comprehensive foundation in digital marketing, with a solid understanding of how each discipline works, and finishing with how the disciplines (SEO, Content, PPC, Mobile, Email, Social Media, and Conversion) work together.

Social Media Marketing (OMCP® Preparatory) (35 Hours)

Take your training to the next level with comprehensive Social Media Training and learn not only how to use each tool but how to decide which strategy is better for which type of campaign and what kind of business.  Jennifer Evans Cario and Greg Jarboe will give you everything you need to run your own highly successful social media campaign.

Search Engine Optimization (SEO) (OMCP® Preparatory) (30 Hours)

Join faculty Todd Malicoat and Matt Bailey as they take you through everything from on-page Foundations to keyword research, SEO copywriting, site architecture, link-building, and local search optimization strategies.

Pay Per Click (OMCP® Preparatory) (35 Hours)

With your competition getting smarter every day, it's critical not only to have a strong foundation in pay-per-click principles, but an advanced understanding in keyword research, ad copy, formula-based bidding strategies, PPC economics and customer psychology. Join Brad Geddes and Bryan Eisenberg for a no-nonsense approach to PPC education, as you learn a comprehensive, cross-discipline approach to designing, building, and maintaining your PPC programs.

Conversion Optimization (OMCP® Preparatory) (32 Hours)

Getting users to your site is only half the battle. Getting them to purchase, to register, to fill out your form, to convert them from visitors to customers — that is your end goal. Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to, as Bryan says, "always be testing."

Web Analytics (OMCP® Preparatory) (45 Hours)

With Google’s Avinash Kaushik as your tutor, you will gain an in-depth understanding of KPIs, Segmentation, Reports, Experimentation, and a lot more as he brings clarity to the complex world of Web Analytics.

Content Marketing (OMCP® Preparatory) (15 Hours)

In this course, Content Marketing expert Greg Jarboe will take you through all the aspects of Content Marketing.  From identifying avenues to developing content to measuring results, Greg offers a comprehensive insight into all the aspects of this very important Internet marketing tool.

How to Register

For more information or how to register, contact Keinesha Balkcom at or call 847-635-1414.

Contact Us

email us:

Des Plaines Campus

1600 E. Golf Road, Room 1420
Des Plaines, Illinois 60016
Phone: 847.982.9888
Fax: 847.635.1809

Skokie Campus

7701 N. Lincoln Ave., Room A120
Skokie, Illinois 60077
Phone: 847.982.9888
Fax: 847.635.1448

Monday - Thursday, 8:30 a.m. - 7 p.m.
Friday: 8:30 a.m. - 5 p.m.
Saturday: 9 am – 12 p.m.