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Digital Marketing Training

Take the following courses individually or towards certification. Or, bundle courses for specialized training. For more information or to enroll, please contact Anna Shipulina at 847-635-1498 or ashipuli@oakton.edu.

OMCP Online Marketing Practitioner Certification Courses

Online, Four-month Courses

Online Marketing Fundamentals - MAR A10 (30 hours)                
Fee: $599

Gain a comprehensive overview of Internet marketing and its critical components: Search Engine Optimization (SEO), social media, Web analytics, paid search, conversion optimization, and e-mail marketing. Finish with a solid understanding of not only how each discipline works, but how they work together. The course contains six discipline-specific sessions, each with its own final test. At the end of the course, you will be able to make smart Internet Marketing decisions and confidently discuss each area of Internet marketing with clients, contractors and team members. This course also prepares you to move on to the full-length immersion courses in each discipline. This course qualifies graduates for OMCP® Certification.

Social Media Marketing - MAR A40 (45 hours)                             
Fee: $999

Social media marketing can help you reach your target audience with an astonishing degree of accuracy. Course analyses a wide array of available options, platforms, and trends. Covers how to use each tool and, most importantly, how to pick the right strategy for all types of campaigns and businesses. Training provided by Jennifer Cario and Greg Jarboe, respected social media strategists and leading authorities of online publicity.

Search Engine Optimization (SEO) - MAR A41 (45 hours)               
Fee: $999

The course provides a comprehensive SEO Training from top Web industry authors Matt Bailey, Jennifer Cario, and Todd Malicoat. Learn how to handle SEO projects of all types and sizes - from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. This course qualifies graduates for OMCP® Certification.

PPC (Pay-Per-Click) Advertising- MAR A42 (30 hours)                   
Fee: $999

Your competition is getting smarter every day – are you? Using pay-per-click (PPC) advertising is a key part of any online campaign. Join established industry professionals Bryan Eisenberg, Brad Geddes, Alan Rimm-Kaufman, and David Szetela, for comprehensive cross-discipline training on keyword research, ad copy, formula-based bidding strategies, PPC economics, and customer psychology. Learn how to design, build, and maintain PPC programs. This course qualifies graduates for OMCP® Certification.

Landing Page and Conversion Optimization- MAR A43 (40 hours)   
Fee: $999

Attracting visitors to your web site is only half the battle. Converting them to customers is the ultimate goal. Conversion optimization experts Bryan Eisenberg and Avinash Kaushik provide a comprehensive study of landing page optimization. Examine real-world examples, find out what works and what doesn’t and grasp the importance of “always testing”. Course uses video trainingmodules and Eisenberg’s book “Always be Testing”. Note: book is not sold in Oakton’s bookstore, but is available online. This course qualifies graduates for OMCP® Certification.

Web Analytics- MAR A44 (50 hours)          
Fee: $999

Web sites generate an avalanche of data from multiple sources – and it’s not easy to make sense of all the information. But Google’s Avinash Kaushik can help you become, in his words, a “ninja and not a squirrel.” Gain an in-depth understanding of key performance indicators (KPIs), segmentation, reports, experimentation and more as he shines a light on the complex world of Web Analytics. This course qualifies graduates for OMCP® Certification.

New! Mobile Marketing – MAR A45–330
With consumers getting more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have, but rather a must-have component of a comprehensive marketing strategy. Join Jeff Hansen, the mobile strategist and author, and learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on “Moments of Trust” that impact sales and brand loyalty.

NEW! CONTENT MARKETING – MAR A46–330
Internet marketers have been writing content for years, but with the emergence of social media and increased sophistication of search, Content Marketing takes on a whole new level of importance. In this course, Content Marketing expert Greg Jarboe will take you through all the aspects of Content Marketing, from identifying avenues to developing content to measuring results.

Online, Three-month Internet Marketing Short Courses

Download the short course catalog for complete descriptions

Internet Marketing for Small Business: Fundamentals $299
Internet Marketing for Small Business: Strategies $299
Going Viral: Executing Your Viral Marketing Campaign Ideas $299
Microblogging & Twitter $299
YouTube and Video Marketing $299
Holiday PPC Advertising Strategies $299
Facebook Marketing $99
Content Marketing $299
Display Advertising $299
YouTube Advertising $299
KPI Analysis & Techniques $299
Segmentation: Keys to Analytics Success $299
Google AdWords Fundamentals $299

For more information or to enroll, please contact Anna Shipulina at 847-635-1498 or ashipuli@oakton.edu.

Contact Us

email us: allinquiries@oakton.edu

Des Plaines Campus

1600 E. Golf Road, Room 1420
Des Plaines, Illinois 60016
Phone: 847.982.9888
Fax: 847.635.1809

Skokie Campus

7701 N. Lincoln Ave., Room A120
Skokie, Illinois 60077
Phone: 847.982.9888
Fax: 847.635.1448

Monday - Thursday, 8:30 a.m. - 7 p.m.
Friday: 8:30 a.m. - 5 p.m.
Saturday: 9 am – 12 p.m.