Building Better Websites
Driving traffic is hard work … wasted work … if your site doesn’t convert visitors into leads and customers. So why do visitors take action? What makes them stay, read, believe, and click? This presentation is a breakdown of the major factors that guide your visitors, but it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. He will discuss his process for conversion and optimization through content.
- Why most websites fail (according to 12 years of research)
- Two kinds of evidence—how and where to use them
- How to use conversion maps to guide thoughts and actions
You’ll leave with new insights into the psychology of your web visitors and new ideas on which changes to your site will make the most impact.
6 p.m.
Networking
6:30 p.m.
Presentation
7:45 - 8 p.m.
Q&A, book signing, meet the author
About the speaker
Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning 38-person web design company in Chicago. During the past 16 years, he has provided web strategy, advice, and web development to more than 1,000 businesses. As an author, top-rated speaker at national conferences, and as a writer for numerous blogs, Andy has dedicated himself to teaching web marketing. He has written hundreds of articles on content strategy, search engine optimization, social media and analytics.
For more information, contact Tom Byrne at tbyrne@oakton.edu.
