Global Marketing

I.     Course Prefix/Number: GBS 235

       Course Name: Global Marketing

       Credits: 3 (3 lecture; 0 lab)

II.    Prerequisite

Recommended: GBS 101 or MKT 131

III.   Course (Catalog) Description

Course provides an overview of the marketing process as applied to global marketing.  Content includes concerns of inexperienced firm considering exporting as an option for increased sales and profits, and presents an approach for experienced firm in evaluating export marketing process and reaching global markets.

IV.   Learning Objectives

Students who successfully complete this course will:
  1. Evaluate the various ways that businesses can get into global marketing.
  2. Define what multinational corporations are.
  3. Assess opportunities in global markets.
  4. Determine the market dimensions that may be useful in segmenting international markets.
  5. Define vocabulary of global marketing.

V.    Academic Integrity and Student Conduct

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.

Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at

VI.   Sequence of Topics

Importance of international markets to the USA
Degrees of involvement in international marketing
Identifying different kinds of international opportunities
International marketing management
Financing world marketing
Legal aspects of international marketing
Import management
Trade promotion
Marketing to centrally planned economies

VII.  Methods of Instruction

Instruction will include lectures, class discussion, guest presenters, audio-visual presentations, exercises, class projects, and case studies.
Course may be taught as face-to-face, hybrid or online course.

VIII. Course Practices Required

  1. Reading assignments
  2. Writing assignments
  3. Case studies
  4. Mathematics
  5. Fieldwork

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

Required text:

International Marketing, Czinkota-Dryden, Saunders Pub.

U.S. Department of Commerce films


X.    Methods of Evaluating Student Progress

Grades are based on exams, written assignments, case briefs, and class participation.

XI.   Other Course Information

  1. Attendance policy will be established by the instructor.
  2. Each instructor will establish policies with respect to make-up exams, incomplete grades, etc

If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.

Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.

Resources and support for
  • pregnancy-related and parenting accommodations; and
  • victims of sexual misconduct
can be found at

Resources and support for LGBTQ+ students can be found at

Electronic video and/or audio recording is not permitted during class unless the student obtains written permission from the instructor. In cases where recordings are allowed, such content is restricted to personal use only. Any distribution of such recordings is strictly prohibited. Personal use is defined as use by an individual student for the purpose of studying or completing course assignments.

For students who have been approved for audio and/or video recording of lectures and other classroom activities as a reasonable accommodation by Oakton’s Access Disabilities Resource Center (ADRC), applicable federal law requires instructors to permit those recordings. Such recordings are also limited to personal use. Any distribution of such recordings is strictly prohibited.

Violation of this policy will result in disciplinary action through the Code of Student Conduct.