Introduction to Broadcasting and Electronic Media
I. Course Prefix/Number: GRD 225
Course Name: Introduction to Broadcasting and Electronic Media
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
IV. Learning Objectives
On successful completion of this course, students will be able to:
- Identify the major events in broadcast history and the key people involved with these events.
- Explain the business of broadcasting, including such topics as advertising, ratings and syndication.
- Analyze the impact of new technology on broadcasting as it relates to industry growth and diversification.
- Define broadcasting and video production terms.
- Describe the process of developing radio and television programming.
- Analyze the laws and regulations governing broadcasting in America.
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
Although the following sequence of instruction may be rearranged, the contents and objectives of the course remain the same.
- An Overview of Radio Broadcasting
- An Overview of Television Broadcasting
- Scriptwriting and an Introduction to Production Terms
- An Introduction to Multi-camera and Single-Camera Production
- An Overview of New Technologies
- Station Organization and Operation
- Advertising and Station Profits
- Programming Techniques
- Audience Ratings.
- Media Theories and Effects
- Regulation and Licensing
VII. Methods of Instruction
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
Course may be taught as a face-to-face, hybrid or online course.
Students are expected to complete assigned readings and out-of-class media viewings, attend class meetings, participate in discussions, present the assigned oral report as scheduled and achieve passing grades on tests and quizzes. Adherence to announced deadlines is essential for full credit.
IX. Instructional Materials
- Appropriate text (such as):
- Dominick, Joseph, Barry L. Sherman and Fritz Messere. Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media. (Seventh Edition) New York: McGraw-Hill, Inc. 2011.
- McGregor, Michael, Paul D. Driscoll and Walter S. McDowell. Head’s Broadcasting in America: A Survey of the Electronic Media. (Tenth Edition) Allyn and Bacon
- Computer-based visual aids
X. Methods of Evaluating Student Progress
- Quizzes and Unit Examinations
- Oral Presentation
- Radio Commercial Project
- Newscast Production exercise
- Classroom participation
XI. Other Course Information
- Attendance Policy
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.