Fundraising and Grant Writing

I.     Course Prefix/Number: MKT 134

       Course Name: Fundraising and Grant Writing

       Credits: 3 (3 lecture; 0 lab)

II.    Prerequisite

MKT 132 and either EGL 101 or placement into EGL101, or consent of the instructor.

III.   Course (Catalog) Description

Course offers in-depth exposure to the funding skills for the nonprofit organization.  Content includes how nonprofits secure financial resources to further their missions from individuals, foundations and government sources; how managers and development professionals of nonprofits generate funding through grant writing, annual giving programs, major gift cultivation, planned giving programs, and special events and benefits.

IV.   Learning Objectives

How to assess and estimate the non-profits’ financial needs
Steps for developing a fundraising plan
How to set up and manage a fundraising database
How to write and produce effective fundraising materials
How to manage and grow an annual giving program
Developing a strong grant writing program
How to identify and cultivate major gifts
Working with foundations, corporations and public funding sources
Planned giving, capital campaign and other special programs
Managing fundraising events and benefits

V.    Academic Integrity and Student Conduct

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.

Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at

VI.   Sequence of Topics

How Nonprofits Fund Their Missions
Researching and Evaluating Funding Sources
Managing and Building the Fundraising Database
Cultivating Donors and Attracting Major Gifts
Writing Case Statements, Letters of Intent and Grant Proposals
Obtaining Funding from Foundations, Corporations and Government Agencies
Managing Annual Giving Programs
Hosting Fundraising Events and Benefits
Planned Giving, Capital Campaigns and other special programs

VII.  Methods of Instruction

Presentation will include lecture, class discussion, readings, guest speakers, exercises and case studies.
Course may be taught as face-to-face, hybrid or online course.

VIII. Course Practices Required

Reading assignments
Written assignments
Oral presentations
Case Studies

Course may be taught as face-to-face, hybrid or online course.

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

Required Texts:
Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource by Kent E. Dove (Author), John Wiley & Sons; (February 16, 2001)

Winning Grants:  Step by Step Second Edition by Mim Carlson, Alliance for Nonprofit  Management (

X.    Methods of Evaluating Student Progress

Grades are based on written assignments, classroom presentations, case briefs and attendance.
30% Class Participation
50% Written Assignments
20% Planning Assignment

XI.   Other Course Information

If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.

Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.

Resources and support for
  • pregnancy-related and parenting accommodations; and
  • victims of sexual misconduct
can be found at

Resources and support for LGBTQ+ students can be found at

Electronic video and/or audio recording is not permitted during class unless the student obtains written permission from the instructor. In cases where recordings are allowed, such content is restricted to personal use only. Any distribution of such recordings is strictly prohibited. Personal use is defined as use by an individual student for the purpose of studying or completing course assignments.

For students who have been approved for audio and/or video recording of lectures and other classroom activities as a reasonable accommodation by Oakton’s Access Disabilities Resource Center (ADRC), applicable federal law requires instructors to permit those recordings. Such recordings are also limited to personal use. Any distribution of such recordings is strictly prohibited.

Violation of this policy will result in disciplinary action through the Code of Student Conduct.