I.     Course Prefix/Number: MKT 165

       Course Name: e-BUSINESS

       Credits: 3 (3 lecture; 0 lab)

II.    Prerequisite


III.   Course (Catalog) Description

Course studies various aspects of e-Business.  Content includes decisions such as product selection, distribution, pricing, shipping, warranty, insurance, legal issues, privacy and infrastructure of doing business online.  Students develop business plan for e-Commerce operation.

IV.   Learning Objectives

By developing and presenting a business plan for an online business the students will learn how to:

  • assemble an e-commerce infrastructure
  • assess goals and strategies for a profitable operation
  • integrate e-business into existing plans
  • evaluate decisions involving product, place, price and promotion to maintain competitive advantage in an on line environment
  • build a data base and customer service program
  • support current legal issues concerning on line business
  • employ site maintenance program
  • design  personalization features to their online business
  • measure profitability

V.    Academic Integrity and Student Conduct

Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton's Code of Academic Conduct. This code prohibits:

• cheating,
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.

There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.

Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at

VI.   Sequence of Topics

Implementing and organizing an online business plan
Legal issues
Researching and selecting a search engine
Product selection
Pricing online
Delivery, shipping decisions
Privacy, credit card authorization
Response factors
Customer incentives
Report generation
Warranty offers
Data bases
Customer service

VII.  Methods of Instruction

Lecture, discussion, review of successful online businesses
Course may be taught as face-to-face, hybrid or online course.

VIII. Course Practices Required

Reading, internet skills, writing a business plan (8-10 pages).
Case studies, researching industries and companies.

Course may be taught as face-to-face, hybrid or online course.

IX.   Instructional Materials

Note: Current textbook information for each course and section is available on Oakton's Schedule of Classes.

X.    Methods of Evaluating Student Progress

20% Case Study
50% Business Plan
20% Research of existing businesses on line
10% Class Participation

XI.   Other Course Information

If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.

Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.

Resources and support for
  • pregnancy-related and parenting accommodations; and
  • victims of sexual misconduct
can be found at www.oakton.edu/title9/.

Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.

Electronic video and/or audio recording is not permitted during class unless the student obtains written permission from the instructor. In cases where recordings are allowed, such content is restricted to personal use only. Any distribution of such recordings is strictly prohibited. Personal use is defined as use by an individual student for the purpose of studying or completing course assignments.

For students who have been approved for audio and/or video recording of lectures and other classroom activities as a reasonable accommodation by Oakton’s Access Disabilities Resource Center (ADRC), applicable federal law requires instructors to permit those recordings. Such recordings are also limited to personal use. Any distribution of such recordings is strictly prohibited.

Violation of this policy will result in disciplinary action through the Code of Student Conduct.