Crisis and Issue Management
I. Course Prefix/Number: MKT 253
Course Name: Crisis and Issue Management
Credits: 3 (3 lecture; 0 lab)
III. Course (Catalog) Description
Course introduces crisis management from a public relations perspective. Content includes examination of the types of crises encountered; potential impact on the organization and its stakeholders; and strategies for prevention, management and recovery.
IV. Learning Objectives
On successful completion, students will be able to:
- identify the types of crises/disasters to which organizations can be exposed
- describe the potential impact of crises on businesses and stakeholders
- describe the stages of crisis
- form a crisis management team
- design and implement crisis communications
- know the steps in preparing and evaluating a crisis management and communications plan
V. Academic Integrity and Student Conduct
• plagiarism (turning in work not written by you, or lacking proper citation),
• falsification and fabrication (lying or distorting the truth),
• helping others to cheat,
• unauthorized changes on official documents,
• pretending to be someone else or having someone else pretend to be you,
• making or accepting bribes, special favors, or threats, and
• any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton's policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Please review the Code of Academic Conduct and the Code of Student Conduct, both located online at
VI. Sequence of Topics
Key elements for designing a communications plan
Working with media
Rise of Public Opinion
Assessing Crisis Planning
Training for Crisis / Disaster Planning
Role of Federal Emergency Management
Working with the Office of Homeland Security
VII. Methods of Instruction
Course may be taught as face-to-face, hybrid or online course.
VIII. Course Practices Required
Writing, extensive writing will be required
Computer use / Internet
Case Studies / Critical Analysis
IX. Instructional Materials
Public Relations Writing. Thomas Bivins. McGraw Hill, 2004
UPI Stylebook: A handbook for Writers, Editors and News Directors
Crisis Communications: A Casebook Approach, New Jersey, Lawrence Erlbaun Associates, 2002
Crisis in organizations: Managing and Communicating in the Heat of Chaos, Laurence Barton, Southwestern Publishing
X. Methods of Evaluating Student Progress
10% class participation/quiz
20% Case study written analysis
20% Public Relations writing assignment
30% Crisis Communications Plan
XI. Other Course Information
If you have a documented learning, psychological, or physical disability you may be entitled to reasonable academic accommodations or services. To request accommodations or services, contact the Access and Disability Resource Center at the Des Plaines or Skokie campus. All students are expected to fulfill essential course requirements. The College will not waive any essential skill or requirement of a course or degree program.
Oakton Community College is committed to maintaining a campus environment emphasizing the dignity and worth of all members of the community, and complies with all federal and state Title IX requirements.
Resources and support for
- pregnancy-related and parenting accommodations; and
- victims of sexual misconduct
Resources and support for LGBTQ+ students can be found at www.oakton.edu/lgbtq.