Marketing Management

Marketers are creative and resourceful individuals who connect consumers with solutions – what they need, want, or maybe never dreamed of. It is an area of business that blends people skills, analytics and ever-changing technology. Oakton's faculty bring a wealth of industry knowledge, teaching experience, and individualized care to support you in reaching your goals. 

There are a number of different avenues you can take in Marketing:

  • Professional selling
  • Public relations
  • Advertising
  • Customer service
  • Business marketing
  • Internet marketing
  • Social media marketing
  • Brand marketing

The Marketing Management Applied Associate of Science (A.A.S.) is ideal for someone who is exploring this field or for those who are interested in starting or growing their own business. It is intended to lead directly to a career or upskill for career advancement.

If you are interested in transferring to a 4-year school, we encourage you to consult with the Office of Advising, Transitions and Student Success to compare if the Marketing Management (A.A.S.) or Associates in Arts (A.A.) would be the right fit for you.

Degrees and Certificates

Our associate degree in marketing management is composed of 60 semester hours, including some general education. Refer to the IAI General Education Courses list for guidance in selecting general courses. Students are required to fulfill the major requirements listed below in addition to the general requirements.

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Marketing is a blend of art and science, analysis and originality. The Marketing Certificate provides students with the opportunity to leverage creativity and strategic thinking to solve business challenges. 

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This comprehensive certificate encompasses principles of marketing, consumer behavior, professional selling, public relations, advertising, customer service, business marketing, internet marketing and brand marketing. The certificate allows students to gain a new credential quickly, to add many salable skills, and to build on previously obtained business knowledge. 

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Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations.

About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Source: Bureau of Labor Statistics

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Meet Your Faculty and Experts

You will be learning from lecturers with years of real-world experience in business and marketing careers. Let Oakton's professors guide you toward a successful future. You also have the support from our panel of expert advisors when you enroll in a marketing program at Oakton.

Tracy Fulce
Chair of Business
Professor of Business
B.A. Michigan State University
M.B.A. Baker College
tfulce@oakton.edu
847.376.7803, Skokie
Office: B216, Skokie

Lisa Cherivtch
Coordinator Global Business

Professor of Business
B.S. Northern Illinois University
M.B.A. DePaul University
lcherivt@oakton.edu
847.376.7123
Office: 3604, Des Plaines

David Lewis
Associate Professor of Business
dlewis@oakton.edu
847.635.1917
Office: 3604, Des Plaines

Meet our part time faculty:

Paa Adams
Lecturer
B.B.A. Baruch College
M.B.A. Atlanta University
padams@oakton.edu
847.635.1910
Office: B206, Skokie

Thomas Byrne
Lecturer
B.A. Creighton University
M.M. Northwestern University
tbyrne@oakton.edu
847.635.1910
Office: B206, Skokie

Danielle Dickerson
Lecturer
B.A. Columbia College, Chicago
M.A. Roosevelt University
ddickers@oakton.edu
847.635.1910
Office: B206, Skokie

Leslie Dubin
Lecturer
A.B. University of Illinois Chicago
M.B.A. Northeastern Illinois University
ldubin@oakton.edu
847.635.1910
Office: B206, Skokie

Randy Felsenthal
Lecturer
B.A. University of Illinois, Urbana
M.A. Webster University
rfelsent@oakton.edu
847.635.1910
Office: B206, Skokie

Elizabeth O'Connor
Lecturer
B.A. University of Illinois at Chicago
M.B.A. University of Illinois at Chicago
eoconnor@oakton.edu
847.635.1910
Office: B206, Skokie

Carol Simantz
Lecturer
B.A. University of Illinois at Urbana-Champaign
M.B.A. St. Ambrose University
csimantz@oakton.edu
847.635.1910
Office: B206, Skokie

Graziano Berto
Owner
Carlucci Rosemont

Robyn Wall Berto
Owner
Kolon and Associates

Raymond Camosy
Camosy Construction

Robert Chakrabarty
Account Director
Taproot Foundation

Jim Coates
IUOE Local 399 ETF
Training Fund Administrator

Dr. Jerry Field
Executive VP J.B. Burling Group Ltd.

Joseph Gurreri
Founding Principal/Innov Consult

Rand Hass
President
Medusa Consulting Group

Cynthia Morgan
Shift 2 Green
Pres-CEO

Richard Paullin
Executive Director
International Trade Assoc. of Greater Chicago

Steven Schumacher
Director Corporate HR
Sears

Brian Simek
Senior Manager Fleet Repair Services
Wheels Inc.

What’s Next?

We are glad you are considering attending Oakton College. No matter where you are in your decision-making process, we are here to help you with your next steps. Whether you're ready to apply now, need information on paying for college or have questions and want to contact someone, we're here to help.

Contact Us

Tracy Fulce
Chair, Business, Financial Services, Global Business Studies, Management and Marketing
847.376.7803
tfulce@oakton.edu