Transfer Path: A.A.S. in Marketing Management to B.A. in Advertising Transfer Path

Be sure to meet with your academic advisor to make transfer plans.

First Year at Oakton College

Semester One

 

Course Number

Course Name/Type

Semester Credits

EGL 101

English Composition I

3

Mathematics

Mathematics

3

MGT 118

Effective Management Communication

3

MKT 215

Intro to Advertising

3

MKT 131

Principles of Marketing 

3

Total Semester Credit Hours

15

Semester Two

 

Course Number

Course Name/Type

Semester Credits

SPE 103

Speech

3

MKT 230

Consumer Behavior

3

MKT 248

Marketing Management

3

MKT 275

Social Media Tools for Business 

3

Choose one

Humanities or Fine Arts Course

3

Total Semester Credit Hours

15


Second Year at Oakton College

Semester One

Course Number

Course Name/Type

Semester Credits

PSY 101 or SOC 101

Psychology or Sociology

3

MKT 240

Intro to Public Relations

3

MKT 266

New Media and Technology in Marketing 

3

Choose One

MKT or GBS Elective

3

MKT 270

Integrated Marketing Communications 

3

Total Semester Credit Hours

 15


Semester Two

Course Number

Course Name/Type

Semester Credits

Choose One

Global Studies Course

3

MKT 251

Practicum Marketing

3

MGT 276 

Corporate Social Responsibility 

3

Choose One

MKT or GBS Elective

3

MKT 270

Integrated Marketing Communications 

3

Total Semester Credit Hours

15


Total semester credit hours needed for A.A. Degree: 60 

Columbia College Chicago's Courses

Course Number

Course Name/Type

Quarter Credits

54-2606

Advertising Copyediting I

3

54-2601 

Advertising Workshop

3

52-1152

Writing and Rhetoric II

3

Choose One

Physical or Life Science Course

3

Choose Three

Collegewide Electives

 12

54-3810

Brand Strategy

3

54-3607

360 Experiential Campaigns 

3

Choose Two

Upper Level Major Elective

6

Choose One

Physical or Life Science course with Lab

 3

Choose One

Major Capstone Choice

3

Choose Three

Major Track Choice

9

Choose Two

Social and Behavioral Sciences

6

Choose One

Humanities and Fine Art

3

Total Semester Credits

 

120